An Intensive 5-day Training Course
Professional Certificate in
Managing & Leading Strategic Communication
Public Relations, Marketing & Internal Communication
CLASSROOM DATES
This accredited training course is also available as a generic title: Managing & Leading Strategic Communication
INTRODUCTION
The Professional Certificate in Managing & Leading Strategic Communication Training Course by EuroMaTech provides a structured and practical approach to mastering strategic communication in leadership. It equips participants with the ability to articulate vision with clarity, build credibility, and foster alignment across teams and stakeholder groups.
Even accomplished leaders can struggle to communicate effectively during times of change—often underestimating the importance of clarity, consistency, and emotional resonance. This EuroMaTech course addresses those challenges by introducing tested frameworks for strategic messaging, stakeholder engagement, and organizational storytelling.
Participants will gain the knowledge and confidence to create and deliver communication strategies that drive transformation, build trust, and inspire commitment.
Delegates attending the Managing & Leading Strategic Communication Course will develop the following competencies:
- Ability to communicate vision and change with simplicity and clarity
- Skills in storytelling, metaphor, and analogy to make complex ideas memorable
- Expertise in crafting communication strategies that align with business goals
- Capacity to engage, motivate, and empower teams to act on shared objectives
- Insight into aligning communication with brand reputation and stakeholder values
KEY SKILLS YOU WILL GAIN
After completing this training course, participants will be able to demonstrate the following skills and competencies:
- Strategic Messaging – Craft clear, compelling communication that supports organisational objectives.
- Stakeholder Engagement – Build trusted relationships through consistent, audience-focused communication.
- Storytelling Techniques – Use narrative tools to simplify complexity and inspire commitment.
- Change Communication – Communicate vision and transition effectively to support transformation.
- Reputation & Brand Alignment – Ensure messages reinforce brand identity and organisational values.
TRAINING OBJECTIVES
By the end of this Managing & Leading Strategic Communication Course, participants will be able to:
- Strengthen stakeholder engagement and build trusted relationships
- Evaluate and enhance brand perception and organizational reputation
- Ensure alignment between mission, vision, values, and business objectives
- Use strategic communication to gain employee commitment to transformation
- Lead teams and communication professionals in designing impactful communication plans
- Integrate communication strategies into broader leadership and change initiatives
WHO SHOULD ATTEND?
This EuroMaTech training course is ideal for professionals and leaders responsible for shaping internal and external communications within their organization. It is particularly suitable for:
- Corporate Communication and PR Leaders
- Change and Transformation Managers
- Department Heads and Project Leaders
- Marketing and Brand Communication Professionals
- HR and Organizational Development Practitioners
- Executives seeking to enhance strategic influence through communication
The course is also valuable for emerging leaders who wish to develop the relational and strategic communication capabilities essential for leading teams and managing organizational reputation.
TRAINING METHODOLOGY
This Leading Strategic Communication training course combines expert-led presentations with practical exercises, group discussions, and case studies to ensure an engaging and applied learning experience. Participants will analyze real-world corporate communication examples and explore techniques used by leading organizations to manage transformation narratives.
Interactive sessions, scenario-based simulations, and video case studies will enable delegates to practice crafting clear and persuasive messages, aligning communication strategies with organizational goals, and managing both internal and external audiences effectively.
Participants are also encouraged to share challenges from their own organizations to ensure relevance and practical value throughout the learning process.
TRAINING SUMMARY
The Professional Certificate in Managing & Leading Strategic Communication Training Course by EuroMaTech explores the evolving role of communication in leadership and organizational success. It bridges the gap between theory and practice, helping participants build credibility, inspire commitment, and drive strategic alignment through purposeful communication.
The course emphasizes both technical communication frameworks and relational leadership skills, enabling participants to lead with influence, empathy, and strategic foresight. Through exposure to the latest insights from global best practices and thought leaders, participants will return equipped to elevate communication effectiveness, strengthen stakeholder trust, and guide their organizations through change with confidence and clarity.
TRAINING OUTLINE
Day 1: Leading Communications
- Relational Leadership: Influencing and Inspiring Through Relationships
- Building Trust & Credibility: Integrity, Likeability & Perceived Expertise
- Guiding Stakeholder Communications: Interpreting Strategic Issues & Providing Strategic Guidance
- Inspiring, Influencing and Persuading Through Storytelling
- Focus on the Triple Bottom Line: Economic, Environmental & Social Performance
Day 2: Communicating during Change
- Ethos and Desire: Communicating Compelling Visions That Change Corporate Culture
- Walk the Walk, Talk the Talk: The Leader’s Role During Change
- Commitment from Senior Managers: Creating a Coalition of Committed Communicators
- Transparent Communications & Reputation Risk Management
Day 3: Focusing Communication Efforts
- Aligning Communications Strategy with Business Objectives
- Structuring Communications to Support a High-Performance Culture
- Delivering Real Benefits from Communications: Engaged Audiences, Effective Organisation, Improved Productivity
- Managing Resources Efficiently: People, Technology & Budgets
Day 4: Engaging Employees
- Engaging & Empowering Employees: Effective Communications Within Organisations
- Turning Managers into Effective Communicators: Capabilities, Core Competencies and Performance
- Engaging Hard to Reach Employees: Call Centres, Remote Offices, Field Engineers, Sales People
- Helping New Employees Settle in and Feel Part of the Organisation
Day 5: Brand Management
- Corporate Identity, Image & Reputation, Vision, Mission & Values
- Building Competitive Advantage and Business Through Branding
- Sharing the Investment Story: Investor Relations and Financial PR
- The Leader’s Communication Role During Crises
- Developing a Personal Action Plan
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ACCREDITATION
EuroMaTech is a member of the CPD Certification Service, Membership Number – 16851, offering professionals across various industries with CPD learning opportunities.
EuroMaTech is approved to provide recognised independent CPD accreditation compatible with global CPD principles and joins the initiative to increase standards of CPD provision to professionals in relevant market sectors.
EuroMaTech is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
Euromatech is a Knowledge & Human Development Authority (KHDA) approved training institute in Dubai, licensed and approved to deliver training courses in the UAE.
The KHDA is the regulatory authority in the UAE, that oversees administering, approving, supervising, and controlling the activities of various education providers in the UAE. We are proud of our commitment to ensuring quality training courses and status as a KHDA-approved training provider.
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FAQ
EuroMaTech provides a range of ISO certification and compliance training courses, including:
- ISO 9001 – Quality Management Systems Training
- ISO 45001 – Occupational Health & Safety Management Training
- ISO 14001 – Environmental Management Systems Training
These courses help organizations adopt internationally recognized standards and improve their overall performance.
To register for a training course, you can:
- Visit the EuroMaTech website, browse the available courses, and follow the online registration process.
- Contact EuroMaTech’s support team for assistance with course selection or inquiries about corporate training solutions.
EuroMaTech stands out as a leader in training and professional development due to:
- 30+ years of experience delivering high-impact training courses across industries.
- Accreditations from leading institutions, ensuring top-tier course quality and recognition.
- A portfolio of thousands of training courses, serving professionals at every level.
- A focus on innovation and future-ready learning models, including blended and digital training.
- Long-term partnerships with organizations globally, ensuring sustained success through talent development.
EuroMaTech has successfully delivered thousands of training courses, with thousands of professionals from over 50 countries attending annually.
We are happy to share the profiles of our expert instructors. To learn more about their qualifications and experience, please contact us [email protected]
We provide two flexible training formats to suit your preferences:
- Classroom Training: Experience in-person learning with expert instructors. Engage in interactive discussions, hands-on activities, and benefit from face-to-face networking.
- Online Training: Join live online sessions from anywhere, offering flexibility for those with busy schedules or who prefer remote learning.
- In-House Training: We can bring our training directly to your organization, allowing for tailored sessions that address your specific needs and objectives.
Yes, we provide tailored training solutions designed to meet the specific needs of your organization. Customized courses can be delivered either in-person or online, and you can select the dates and duration that best fit your schedule. For more details, please contact us at [email protected]
Yes, we can assist you with the following:
- Corporate Discount: If available, we can extend our corporate discount for your stay at selected hotels.
- Hotel Suggestions: We can provide recommendations for nearby hotels based on your preferences and budget.
Feel free to explore online booking platforms for the most cost-effective options.
