An Intensive 5-day Training Course
Mastering Corporate Communications
Implementing New Rules of Communications
INTRODUCTION
By enrolling in the EuroMaTech Mastering Corporate Communications training course, participants will be equipped with the knowledge and expertise to navigate the modern landscape of Public Relations and Marketing effectively.
The course provides a comprehensive understanding of digital strategies, enabling professionals to leverage new media tools for maximum impact.
Participants will gain insights into crafting compelling narratives that resonate with their audiences, ensuring their messages stand out amidst the information overload. By aligning communication strategies with corporate objectives, attendees can drive engagement and brand loyalty, contributing to sustainable business growth.
These enhanced skills will not only improve individual performance but also strengthen the organization's overall communication framework, paving the way for lasting success.
TRAINING OBJECTIVES
This training course will enable participants to:
- Develop content that showcases why you are the choice for your potential customers
- Build your company personality to help engage with your key audiences
- Achieve measurable results such as donations, purchases, or subscriptions
- Measure your results including influencer mentions, product inquiries, and sales
- Create a Communications Plan
- Develop audience centred stakeholder maps
WHO SHOULD ATTEND?
This EuroMaTech training course is suitable to a wide range of professionals in communication and marketing but will greatly benefit:
- Corporate Communications Practitioners / Managers
- Public Relations Officers / Managers
- Marketing Officers & or Managers
TRAINING METHODOLOGY
This EuroMaTech training is an intensive, updating training course illustrated throughout with practical examples. It is highly activity-based and uses group work extensively alongside case-studies, demonstrations, lectures and videos. It focuses on strategic insight, practitioner skills, tools and techniques for the effective management of these important business functions.
TRAINING SUMMARY
The benefits to be derived from attending this training include the following:
- Optimise your communication spend using new media approaches
- Improved communication targeting strategies
- Achieve greater audience engagement and response
- Having access to richer social media and traditional content
- Expand the network of communication champions among staff and other stakeholders
- Greater understanding of the changing media landscape
- Improved ability to target specific audiences and assess outcomes
- Greater understanding of how to optimise media presence
- Improved writing skills
- Improved skills in creating new approaches and content
TRAINING OUTLINE
DAY 1 : The New Rules of Marketing and Communications
- The Digital Revolution and Today’s Media Environment
- The Revolution in Consumer Behavior
- The Psychology of Persuasion
- Public Relations, Communications and Marketing Trends
- Key Skills for Communicators and Marketers
- A Problem-solving Approach to Communications
DAY 2 : Stakeholders, Segmentation and Personas
- Stakeholder Analysis and Mapping
- Segmenting Your Audiences
- Creating Audience Personas
- Connecting with Stakeholders – multi-channel communications
- Personalisation
- Communications and Customer Journeys
DAY 3 : Convergence of Social and Traditional Media
- Influencer Marketing
- Champions and Opinion Formers
- Thought Leadership and Blogging
- Search Engine Marketing
- Use Experience
- Integrated Media Relations
DAY 4 : Creating Content that Works
- Creating a Message House
- Storytelling and Identity
- Corporate Identity, Tone and Style
- Content Calendars and Evergreen Content
- Videography and Viral Content
- Podcasting as Marketing
DAY 5 : Evaluation, Analysis, Planning and Strategy
- Output - Out-take and Outcomes - a systematic approach to evaluation
- The Planning Cycle
- Evidence-based Analysis
- The Placemat Approach to Strategy
- Planning and Corporate Strategy
- SMART Objectives and KPIs
CALL ME BACK
Do you wish for us to conduct this course at your premises?
Discover In-House Solutions
ACCREDITATION
EuroMaTech is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
Euromatech is a Knowledge & Human Development Authority (KHDA) approved training institute in Dubai, licensed and approved to deliver training courses in the UAE.
The KHDA is the regulatory authority in the UAE, that oversees administering, approving, supervising, and controlling the activities of various education providers in the UAE. We are proud of our commitment to ensuring quality training courses and status as a KHDA-approved training provider.
