An Intensive 5-day Training Course
Mastering Corporate Communications
Communicate with Precision and Influence
INTRODUCTION
By enrolling in the EuroMaTech Mastering Corporate Communications training course, participants will be equipped with the knowledge and expertise to navigate the modern landscape of Public Relations and Marketing effectively.
The training course offers a thorough understanding of digital strategies, empowering professionals to utilize new media tools effectively. Participants will learn to create engaging narratives that connect with their audiences, helping their messages to stand out in a sea of information. By aligning communication strategies with corporate objectives, attendees can enhance engagement and brand loyalty, ultimately contributing to sustainable business growth.
These enhanced skills will improve individual performance and strengthen the organisation's overall communication framework, paving the way for lasting success.
This Masterclass equips professionals with advanced strategies in corporate communications, emphasising practical skills for digital and traditional media. Participants will explore how to craft compelling press releases, manage crisis communications, and enhance their messaging through audio, video, and social media platforms."
TRAINING OBJECTIVES
- Develop strategies to master corporate messaging across various platforms.
- Learn to construct effective press releases.
- Master online communication through diverse media.
- Manage corporate communications during crises.
- Refine writing style and tone to align with corporate standards.
WHO SHOULD ATTEND?
Adapt to mention professionals who are:
- Corporate Communication Specialists
- Crisis Communication Managers
- Social Media Managers
- Press Officers
- Communications Directors
TRAINING METHODOLOGY
This EuroMaTech Mastering Corporate Communications training course is an intensive, updating training course illustrated throughout with practical examples. It is highly activity-based and uses group work extensively alongside case-studies, demonstrations, lectures and videos. It focuses on strategic insight, practitioner skills, tools and techniques for effectively managing these important business functions. >View: Business Communication Training Courses
TRAINING SUMMARY
- Improved strategies for digital engagement
- Enhanced skills in crisis communication
- Greater proficiency in multi-media content creation
- Advanced techniques in shaping public perceptions through effective writing
- Expand the network of communication champions among staff and other stakeholders
- Greater understanding of the changing media landscape
- Improved ability to target specific audiences and assess outcomes
- Greater understanding of how to optimise media presence
- Improved writing skills
- Improved skills in creating new approaches and content
TRAINING OUTLINE
Day 1: Key Principles of Corporate Communications
- Overview of corporate communication fundamentals
- Aligning communication strategies with business objectives
- Introduction to the foundational elements of corporate communication.
- Use of strategic communication frameworks like the RACE (Research, Action planning, Communication, Evaluation) model.
- Identifying stakeholder needs and aligning messages with organisational goals.
- Analysis of Apple's communication strategy to maintain brand loyalty and manage public perception.
Day 2: Press Releases - Writing and Preparation
- Techniques for crafting impactful press releases
- Case studies of successful press releases
- Crafting clear, concise, and compelling press releases that stand out.
- Introduction to digital distribution platforms like PR Newswire and Business Wire.
- Use of the inverted pyramid style for press releases; incorporating essential Ws (Who, What, When, Where, Why).
- Examination of how a major company successfully managed a product recall through effective press releases.
Day 3: Master the Message Online with Audio, Video, and Social Media
- Best practices for digital content
- Tools and platforms for multimedia communication
- Leveraging multimedia to enhance corporate messaging across digital platforms.
- Overview of video editing software like Adobe Premiere and audio platforms like Audacity.
- Creating engaging content using storytelling and visual storytelling principles.
- Spotify's use of targeted video content to increase user engagement on social media platforms.
Day 4: Corporate Communication in a Crisis
- Strategies for managing communication under pressure
- Role-playing scenarios to handle real-world crises
- Strategies for effective communication in times of corporate crisis.
- Crisis communication kits and real-time monitoring tools like Google Alerts and Social Mention.
- Developing a crisis communication plan, staging mock press conferences, and role-playing exercises.
- Review of Toyota’s communication strategy during its vehicle recall crisis to regain public trust.
Day 5: Writing Style and Tone
- Exercises to refine corporate writing style
- Discussion on the importance of tone in corporate reputation
- Mastering the nuances of writing style and tone to reflect corporate identity.
- Use of style guides such as the AP Stylebook or The Economist Style Guide.
- Workshop on tone matching, adapting voice for different audiences and purposes.
- Analysis of how changing the tone in customer service communications improved client relations for a major bank.
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ACCREDITATION
EuroMaTech is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
Euromatech is a Knowledge & Human Development Authority (KHDA) approved training institute in Dubai, licensed and approved to deliver training courses in the UAE.
The KHDA is the regulatory authority in the UAE, that oversees administering, approving, supervising, and controlling the activities of various education providers in the UAE. We are proud of our commitment to ensuring quality training courses and status as a KHDA-approved training provider.
FAQ
Do you provide assistance with hotel accommodation?
Yes, we can assist you with the following:
- Corporate Discount: If available, we can extend our corporate discount for your stay at selected hotels.
- Hotel Suggestions: We can provide recommendations for nearby hotels based on your preferences and budget.
Feel free to explore online booking platforms for the most cost-effective options.
Do you offer customized training for organizations?
Yes, we provide tailored training solutions designed to meet the specific needs of your organization. Customized courses can be delivered either in-person or online, and you can select the dates and duration that best fit your schedule. For more details, please contact us at [email protected]
What types of training formats do you offer?
We provide two flexible training formats to suit your preferences:
- Classroom Training: Experience in-person learning with expert instructors. Engage in interactive discussions, hands-on activities, and benefit from face-to-face networking.
- Online Training: Join live online sessions from anywhere, offering flexibility for those with busy schedules or who prefer remote learning.
- In-House Training: We can bring our training directly to your organization, allowing for tailored sessions that address your specific needs and objectives.
Can you assist with visa arrangements?
Yes, we can help by issuing an official Letter of Invitation once you’ve confirmed your training registration, which can assist in your visa application process.
Who will be the senior consultant leading the training?
We are happy to share the profiles of our expert instructors. To learn more about their qualifications and experience, please contact us [email protected]
