An Intensive 5-day Training Course
Managing & Leading Strategic Communication
Public Relations, Marketing & Internal Communication
CLASSROOM DATES
INTRODUCTION
Professionals have a strategic role in leading communications with stakeholders both inside and outside their organisation. It is they who ensure stakeholders understand their vision of the future and who motivate and coordinate the behaviours that lead to transformation.
Gaining understanding and commitment to the effort required to take an organisation or team in a new direction is never easy. Even experienced leaders in well-known companies make mistakes, under-communicating, sending inconsistent messages, or failing to explain clearly. This EuroMaTech Managing & Leading Strategic Communication training course explores solutions to the communications challenges leaders currently face.
Participants will develop the following competencies:
- Clarity in explaining vision and change simply so their messages are understood, believed and acted upon
- Story telling using the power of metaphors and analogies to explain complicated ideas quickly and with impact so audiences remember them
- Crafting communication strategies that underpin and strengthen business objectives
- Engaging and empowering employees so there is a shared sense of purpose and teams commit to the vision and high performance
TRAINING OBJECTIVES
This Managing and Leading Strategic Communication training course aims to enable participants to achieve the following objectives:
- Improve stakeholder engagement and relationship building skills
- Assess brand and reputation, ensuring they are consistent, understood and valued by stakeholders
- Develop shared understanding of organisational mission, vision, values and business objectives
- Use communication activities to win employees’ understanding of and commitment to change and transformation
- Effectively guide team members and PR professionals in developing communication strategies and plans that support business objectives
WHO SHOULD ATTEND?
Professionals and leaders who wish to learn more about the communication challenges currently facing their organisations and improve management of communications within their teams.
TRAINING METHODOLOGY
The Managing and Leading Strategic Communication training course combines presentations with interactive practical exercises, supported by video materials, activities and case studies. Participants are encouraged to reflect on and discuss their own professional issues and experiences.
TRAINING SUMMARY
This EuroMaTech Managing & Leading Strategic Communication training course looks at current issues facing leaders, providing a forum to discuss latest thinking and best practices. It emphasises the essential communication skills needed to lead organisations today, both relational and technical. Additionally, the training course develops skills in using emerging communication tools and techniques from successful companies. Participants will also discuss research from renown think tanks and consultancies, asking how conclusions relate to their own organisations.
TRAINING OUTLINE
Day 1: Leading Communications
- Relational leadership: influencing and inspiring through relationships
- Building trust & credibility: integrity, likeability & perceived expertise
- Guiding stakeholder communications: interpreting strategic issues & providing strategic guidance
- Inspiring, influencing and persuading through storytelling
- Focus on the triple bottom line: economic, environmental & social performance
Day 2: Communicating during Change
- Ethos and desire: communicating compelling visions that change corporate culture
- Walk the walk, talk the talk: the leader’s role during change
- Commitment from senior managers: creating a coalition of committed communicators
- Transparent communications & reputation risk management
Day 3: Focusing Communication Efforts
- Aligning communications strategy with business objectives
- Structuring communications to support a high-performance culture
- Delivering real benefits from communications: engaged audiences, effective organisation, improved productivity
- Managing resources efficiently: people, technology & budgets
Day 4: Engaging Employees
- Engaging & empowering employees: effective communications within organisations
- Turning managers into effective communicators: capabilities, core competencies and performance
- Engaging hard to reach employees: call centres, remote offices, field engineers, sales people
- Helping new employees settle in and feel part of the organisation
Day 5: Brand Management
- Corporate identity, image & reputation, vision, mission & values
- Building competitive advantage and business through branding
- Sharing the investment story: Investor relations and financial PR
- The leader’s communication role during crises
- Developing a personal action plan
CALL ME BACK
Do you wish for us to conduct this course at your premises?
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ACCREDITATION
EuroMaTech is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
Euromatech is a Knowledge & Human Development Authority (KHDA) approved training institute in Dubai, licensed and approved to deliver training courses in the UAE.
The KHDA is the regulatory authority in the UAE, that oversees administering, approving, supervising, and controlling the activities of various education providers in the UAE. We are proud of our commitment to ensuring quality training courses and status as a KHDA-approved training provider.
FAQ
Do you provide assistance with hotel accommodation?
Yes, we can assist you with the following:
- Corporate Discount: If available, we can extend our corporate discount for your stay at selected hotels.
- Hotel Suggestions: We can provide recommendations for nearby hotels based on your preferences and budget.
Feel free to explore online booking platforms for the most cost-effective options.
Do you offer customized training for organizations?
Yes, we provide tailored training solutions designed to meet the specific needs of your organization. Customized courses can be delivered either in-person or online, and you can select the dates and duration that best fit your schedule. For more details, please contact us at [email protected]
What types of training formats do you offer?
We provide two flexible training formats to suit your preferences:
- Classroom Training: Experience in-person learning with expert instructors. Engage in interactive discussions, hands-on activities, and benefit from face-to-face networking.
- Online Training: Join live online sessions from anywhere, offering flexibility for those with busy schedules or who prefer remote learning.
- In-House Training: We can bring our training directly to your organization, allowing for tailored sessions that address your specific needs and objectives.
Can you assist with visa arrangements?
Yes, we can help by issuing an official Letter of Invitation once you’ve confirmed your training registration, which can assist in your visa application process.
Who will be the senior consultant leading the training?
We are happy to share the profiles of our expert instructors. To learn more about their qualifications and experience, please contact us [email protected]
