An Intensive 5-day Training Course
Public Relations & Corporate Communications
(Public Relations Professional)
CLASSROOM DATES
INTRODUCTION
Public Relations and Corporate Communications are pivotal in shaping an organization’s reputation and driving business success. With modern tools, channels, and methods revolutionizing the speed and reach of communication, mastering these disciplines has become more critical than ever. The Public Relations Course and Corporate Communications Training Course equip participants with the skills to effectively manage internal and external communications, build strategic relationships, and enhance organizational reputation on local and global scales.
This training focuses on leveraging tools and techniques to manage reputation, develop strategic communication plans, and build strong stakeholder relationships. Participants will also learn how to align corporate communications with business objectives, measure impact, and implement best practices for effective knowledge and reputation management.
In this course, participants will learn to:
- Utilize tools and techniques to manage reputation in a dynamic media environment.
- Shape external perceptions through impactful internal communications.
- Develop a strategic approach to corporate communications with clear action plans.
- Manage and measure stakeholder relationships for organizational success.
TRAINING OBJECTIVES
By completing this Public Relations and Corporate Communications Training Course, participants will:
- Understand the strategic role of corporate affairs in business performance.
- Develop targeted stakeholder communication programs.
- Master the tools for effective corporate communications and public relations.
- Coordinate strategies, plans, and tactics for impactful communication.
- Measure and evaluate communication effectiveness using research and analytics.
- Build frameworks for consistent and strategic reputation management locally, nationally, and globally.
WHO SHOULD ATTEND?
This course is ideal for:
- Public Relations professionals seeking to enhance their expertise.
- Personnel involved in internal and external communications.
- Professionals in marketing, sales, training, administration, or HR looking to leverage communication for organizational success.
- Any individual aiming to build expertise in stakeholder relationship management and strategic corporate communications.
TRAINING METHODOLOGY
The Public Relations and Corporate Communications Training Course uses a dynamic and interactive learning approach, including:
- Practitioner-focused tools, techniques, and case studies.
- Practical examples to illustrate corporate communication strategies.
- Group discussions to share experiences and insights.
- Hands-on exercises to develop actionable communication plans.
- Frameworks and models for immediate workplace application.
TRAINING SUMMARY
This course provides participants with the tools and techniques to excel in public relations and corporate communications. By exploring various models and corporate communication tools, participants will gain a comprehensive understanding of how to build and manage relationships, shape organizational reputation, and drive communication strategies that align with business goals.
Key takeaways include:
- Strategies for managing reputation across local, national, and global contexts.
- Development of effective communication plans and stakeholder programs.
- Enhanced skills in measuring communication impact and stakeholder engagement.
- Actionable insights to integrate public relations into overall business strategy.
Participants will leave the course equipped with practical tools to enhance their organization’s communication effectiveness and a detailed action plan to implement in their workplace.
TRAINING OUTLINE
Day 1 : The Power of Communication
- Welcome and Introductions
- Programme overview, design and options
- Opening Exercise: goal setting
- The Big Picture: overview and PR strategy
- When Public Relations should be used
- Corporate Identity and Image: establishing a positive image and identity
- Becoming a Neighbour of Choice: external reputation management
- Leaders’ Role in Managing Communications
Day 2 : From the Inside Out: Crafting Consistent Messages
- The expectations of employees and employers
- Understanding audiences: segmenting and prioritising
- Plotting the stakeholder communication journey
- Getting the message out to audiences
- Storytelling: creating an unfolding story people pay attention to
- Empowering employees through social media
- Steps for creating clear content that has impact
- Developing trust and credibility with senior leaders
Day 3 : Risks and Threats: Their Identification and Management
- Planning for the unexpected
- Using communication activities to manage risk to reputation
- Repairing a damaged reputation
- Identifying opinion formers and influencers
- Engaging with key decision makers
- Principles for building sustainable relationships with decision makers and influencers
- VIP and political contact programmes
- Monitoring political activities
Day 4 : Corporate Communications/PR in the Corporate Mix
- Media Relations best practices
- Effective event management
- Developing a crisis management toolkit
- Hosting VIP visits
- Protocol in practice
- Financial PR activities and roles
- Multinational and global communication challenges
Day 5 : Powerful and Persuasive Planning
- 10 stages of PR planning
- Using market research to plan PR activities
- Developing measurable objectives for activities
- Identifying core messages
- Developing practical communication toolkits
- Creating a schedule of PR activities
- Measuring outputs, outcomes and value
CALL ME BACK
Do you wish for us to conduct this course at your premises?
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ACCREDITATION
EuroMaTech is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
Euromatech is a Knowledge & Human Development Authority (KHDA) approved training institute in Dubai, licensed and approved to deliver training courses in the UAE.
The KHDA is the regulatory authority in the UAE, that oversees administering, approving, supervising, and controlling the activities of various education providers in the UAE. We are proud of our commitment to ensuring quality training courses and status as a KHDA-approved training provider.
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FAQ
What makes EuroMaTech a leader in professional training?
EuroMaTech stands out as a leader in training and professional development due to:
- 30+ years of experience delivering high-impact training courses across industries.
- Accreditations from leading institutions, ensuring top-tier course quality and recognition.
- A portfolio of thousands of training courses, serving professionals at every level.
- A focus on innovation and future-ready learning models, including blended and digital training.
- Long-term partnerships with organizations globally, ensuring sustained success through talent development.
How can I register for a EuroMaTech training course?
To register for a training course, you can:
- Visit the EuroMaTech website, browse the available courses, and follow the online registration process.
- Contact EuroMaTech’s support team for assistance with course selection or inquiries about corporate training solutions.
Does EuroMaTech offer international training courses?
Yes, EuroMaTech delivers training courses in major cities worldwide, including locations across Europe, Asia, Africa, and the Middle East, in addition to its extensive presence in Dubai.
Where are EuroMaTech’s training courses held?
EuroMaTech conducts its training courses at prestigious venues across Dubai and other major international cities. Additionally, virtual training options are available, allowing participants to join courses remotely from anywhere in the world.
What ISO training courses does EuroMaTech offer?
EuroMaTech provides a range of ISO certification and compliance training courses, including:
- ISO 9001 – Quality Management Systems Training
- ISO 45001 – Occupational Health & Safety Management Training
- ISO 14001 – Environmental Management Systems Training
These courses help organizations adopt internationally recognized standards and improve their overall performance.
How does EuroMaTech ensure the quality of its training courses?
EuroMaTech ensures the highest standards by:
- Partnering with globally recognized accrediting bodies such as ILM, CPD, PMI, NEBOSH, and HRCI.
- Designing training courses with a focus on practical, real-world applications.
- Using experienced instructors with industry expertise.
- Continuously updating course content to reflect current trends and best practices.
Does EuroMaTech provide customized corporate training courses?
Yes, EuroMaTech specializes in tailored corporate training courses designed to meet the unique needs of organizations. These customized courses are ideal for businesses seeking to upskill teams across different departments or regions.
How many professionals have attended EuroMaTech’s training courses?
EuroMaTech has successfully delivered thousands of training courses, with thousands of professionals from over 50 countries attending annually.
What industries does EuroMaTech serve through its training courses?
EuroMaTech provides specialized training courses for a wide range of industries, including:
- Oil & Gas
- Energy & Power
- Construction & Infrastructure
- Banking & Finance
- Healthcare
- Telecommunications
- Logistics & Supply Chain
- Aviation & Aerospace
- Government & Public Sector
- Hospitality & Tourism
- Information Technology & Cybersecurity
- Human Resources & Talent Management
Are EuroMaTech’s training courses accredited?
Yes, EuroMaTech’s training courses are accredited by globally recognized institutions, ensuring high-quality, internationally respected certifications. Key accreditations include:
- ILM (Institute of Leadership & Management)
- CPD (Continuing Professional Development Certification Service)
- PMI (Project Management Institute)
- NEBOSH (National Examination Board in Occupational Safety and Health)
- HRCI (Human Resource Certification Institute)
What types of training courses does EuroMaTech offer?
EuroMaTech offers a diverse portfolio of training courses designed to meet the needs of professionals at all levels. These include:
- Leadership & Management Development Training
- Technical & Engineering Training Courses
- Project & Risk Management Training
- Health, Safety & Environmental (HSE) Training
- Finance & Accounting Training Courses
- ISO Compliance & Certification Training
- Human Resources & Talent Management Training
- Soft Skills & Communication Training Courses
Do you provide assistance with hotel accommodation?
Yes, we can assist you with the following:
- Corporate Discount: If available, we can extend our corporate discount for your stay at selected hotels.
- Hotel Suggestions: We can provide recommendations for nearby hotels based on your preferences and budget.
Feel free to explore online booking platforms for the most cost-effective options.
Do you offer customized training for organizations?
Yes, we provide tailored training solutions designed to meet the specific needs of your organization. Customized courses can be delivered either in-person or online, and you can select the dates and duration that best fit your schedule. For more details, please contact us at inhouse@euromatech.com
What types of training formats do you offer?
We provide two flexible training formats to suit your preferences:
- Classroom Training: Experience in-person learning with expert instructors. Engage in interactive discussions, hands-on activities, and benefit from face-to-face networking.
- Online Training: Join live online sessions from anywhere, offering flexibility for those with busy schedules or who prefer remote learning.
- In-House Training: We can bring our training directly to your organization, allowing for tailored sessions that address your specific needs and objectives.
Can you assist with visa arrangements?
Yes, we can help by issuing an official Letter of Invitation once you’ve confirmed your training registration, which can assist in your visa application process.
Who will be the senior consultant leading the training?
We are happy to share the profiles of our expert instructors. To learn more about their qualifications and experience, please contact us info@euromatech.com
