An Intensive 5-day Training Course
Managing & Leading Strategic Communication
Public Relations, Marketing & Internal Communication
CLASSROOM DATES
This course is also available as a CPD certified training course under the title: Professional Certificate in Managing & Leading Strategic Communication
INTRODUCTION
The Managing & Leading Strategic Communication Course by EuroMaTech equips leaders and professionals with the advanced skills required to craft, manage, and deliver powerful communication strategies that inspire confidence, foster engagement, and drive organizational transformation. In today’s dynamic business landscape, effective communication is not just an operational necessity — it is a strategic tool for achieving sustainable success.
This Strategic Communication Management Course explores how leaders can communicate vision, purpose, and change clearly and convincingly, ensuring that their messages resonate with stakeholders across all levels. Participants will learn to align communication strategies with business objectives, strengthen stakeholder trust, and motivate teams through clarity, authenticity, and storytelling.
By blending practical techniques with real-world insights, the course empowers participants to handle complex communication challenges with confidence. It emphasizes how well-crafted narratives, transparent dialogue, and emotional intelligence can build credibility, enhance collaboration, and inspire organizational alignment.
Key learning themes of Strategic Communication Management Course:
- Leading through communication to drive cultural and strategic transformation
- Strengthening organizational reputation and stakeholder engagement
- Building a unified narrative that connects mission, vision, and performance
- Applying storytelling and persuasion to inspire commitment and collaboration
- Managing communication effectively during change and crisis situations
TRAINING OBJECTIVES
By the end of the Managing & Leading Strategic Communication Course, participants will be able to:
- Enhance leadership communication skills to engage, influence, and motivate stakeholders
- Assess and strengthen corporate reputation, identity, and messaging consistency
- Develop and implement strategic communication plans aligned with organizational goals
- Improve employee engagement through transparency, storytelling, and empowerment
- Guide communication teams in creating coherent strategies that reinforce brand credibility
- Manage communication during periods of transformation, change, or crisis
- Build trusted relationships through authentic and purpose-driven leadership dialogue
WHO SHOULD ATTEND?
This EuroMaTech Strategic Communication Management Course is ideal for professionals seeking to elevate their communication leadership and influence across organizational and stakeholder networks. It is especially beneficial for:
- Senior Executives and Directors responsible for strategy, branding, or stakeholder relations
- Corporate Communication and Public Affairs Leaders managing internal and external messaging
- Managers and Team Leaders driving engagement and organizational change
- Human Resources and Marketing Professionals involved in culture and brand alignment
- Emerging Leaders aiming to strengthen their influence through strategic communication
TRAINING METHODOLOGY
The Managing & Leading Strategic Communication Training Course combines expert-led instruction with interactive group activities, real-world case studies, and video analysis.
Participants will engage in storytelling exercises, stakeholder simulations, and communication strategy design sessions to bridge theory with application. The methodology emphasizes experiential learning, peer collaboration, and actionable takeaways tailored to participants’ organizational contexts.
TRAINING SUMMARY
The Managing & Leading Strategic Communication Course delivers essential insights and practical tools for leaders who aim to communicate with purpose, precision, and power. Participants will explore the intersection of leadership, communication, and strategy — learning how to articulate vision, build trust, and inspire engagement throughout their organization.
By mastering strategic communication, leaders will gain the confidence to influence stakeholders, align teams with business goals, and navigate complex challenges with transparency and authenticity. This EuroMaTech course transforms communication from a routine task into a leadership advantage that drives long-term success.
TRAINING OUTLINE
Day 1: Leading Communications
- Relational Leadership: Influencing and Inspiring Through Relationships
- Building Trust & Credibility: Integrity, Likeability & Perceived Expertise
- Guiding Stakeholder Communications: Interpreting Strategic Issues & Providing Strategic Guidance
- Inspiring, Influencing and Persuading Through Storytelling
- Focus on the Triple Bottom Line: Economic, Environmental & Social Performance
Day 2: Communicating during Change
- Ethos and Desire: Communicating Compelling Visions That Change Corporate Culture
- Walk the Walk, Talk the Talk: The Leader’s Role During Change
- Commitment from Senior Managers: Creating a Coalition of Committed Communicators
- Transparent Communications & Reputation Risk Management
Day 3: Focusing Communication Efforts
- Aligning Communications Strategy with Business Objectives
- Structuring Communications to Support a High-Performance Culture
- Delivering Real Benefits from Communications: Engaged Audiences, Effective Organisation, Improved Productivity
- Managing Resources Efficiently: People, Technology & Budgets
Day 4: Engaging Employees
- Engaging & Empowering Employees: Effective Communications within Organisations
- Turning Managers into Effective Communicators: Capabilities, Core Competencies and Performance
- Engaging Hard to Reach Employees: Call Centres, Remote Offices, Field Engineers, Sales People
- Helping New Employees Settle in and Feel Part of the Organisation
Day 5: Brand Management
- Corporate Identity, Image & Reputation, Vision, Mission & Values
- Building Competitive Advantage and Business Through Branding
- Sharing the Investment Story: Investor Relations and Financial PR
- The Leader’s Communication Role During Crises
- Developing a Personal Action Plan
CALL ME BACK
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ACCREDITATION
EuroMaTech is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
Euromatech is a Knowledge & Human Development Authority (KHDA) approved training institute in Dubai, licensed and approved to deliver training courses in the UAE.
The KHDA is the regulatory authority in the UAE, that oversees administering, approving, supervising, and controlling the activities of various education providers in the UAE. We are proud of our commitment to ensuring quality training courses and status as a KHDA-approved training provider.
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FAQ
EuroMaTech provides a range of ISO certification and compliance training courses, including:
- ISO 9001 – Quality Management Systems Training
- ISO 45001 – Occupational Health & Safety Management Training
- ISO 14001 – Environmental Management Systems Training
These courses help organizations adopt internationally recognized standards and improve their overall performance.
To register for a training course, you can:
- Visit the EuroMaTech website, browse the available courses, and follow the online registration process.
- Contact EuroMaTech’s support team for assistance with course selection or inquiries about corporate training solutions.
EuroMaTech stands out as a leader in training and professional development due to:
- 30+ years of experience delivering high-impact training courses across industries.
- Accreditations from leading institutions, ensuring top-tier course quality and recognition.
- A portfolio of thousands of training courses, serving professionals at every level.
- A focus on innovation and future-ready learning models, including blended and digital training.
- Long-term partnerships with organizations globally, ensuring sustained success through talent development.
EuroMaTech has successfully delivered thousands of training courses, with thousands of professionals from over 50 countries attending annually.
We are happy to share the profiles of our expert instructors. To learn more about their qualifications and experience, please contact us [email protected]
We provide two flexible training formats to suit your preferences:
- Classroom Training: Experience in-person learning with expert instructors. Engage in interactive discussions, hands-on activities, and benefit from face-to-face networking.
- Online Training: Join live online sessions from anywhere, offering flexibility for those with busy schedules or who prefer remote learning.
- In-House Training: We can bring our training directly to your organization, allowing for tailored sessions that address your specific needs and objectives.
Yes, we provide tailored training solutions designed to meet the specific needs of your organization. Customized courses can be delivered either in-person or online, and you can select the dates and duration that best fit your schedule. For more details, please contact us at [email protected]
Yes, we can assist you with the following:
- Corporate Discount: If available, we can extend our corporate discount for your stay at selected hotels.
- Hotel Suggestions: We can provide recommendations for nearby hotels based on your preferences and budget.
Feel free to explore online booking platforms for the most cost-effective options.
