An Intensive 5-day Training Course
Advanced PESTLE & SWOT Masterclass
Strategic Foresight & Competitive Intelligence
CLASSROOM DATES
INTRODUCTION
In an era defined by geopolitical volatility, technological disruption, and accelerated change, traditional planning methods are no longer sufficient. Organisations must now build strategic foresight and strengthen their ability to proactively adapt to emerging challenges. This PESTLE & SWOT Training Course offers advanced insights into how strategic frameworks—particularly PESTLE and SWOT—can be used not only for situational analysis but also for actionable decision-making and transformation.
The SWOT Analysis Training Course equips participants with the tools to evaluate complex environments by combining internal assessment with external trend analysis. The course goes beyond basic theory, enabling professionals to integrate PESTLE and SWOT frameworks into a broader strategic intelligence process. By doing so, participants will be empowered to detect strategic risks, identify inflection points, and support long-term competitive positioning. This PESTLE Training Course is designed to help leaders turn insight into impact in today’s uncertain and dynamic business climate.
TRAINING OBJECTIVES
Upon completion of this PESTLE & SWOT Training Course, participants will be able to:
- Conduct predictive PESTLE analysis using strategic foresight methodologies.
- Integrate SWOT analysis with structured models for risk management and opportunity capture.
- Apply advanced tools such as the TOWS matrix and scenario mapping frameworks.
- Translate macro-level trends into business strategies that drive competitive advantage.
- Facilitate strategic decisions in volatile, uncertain, complex, and ambiguous environments.
WHO SHOULD ATTEND?
This SWOT Analysis Training Course is ideal for professionals tasked with driving strategic outcomes. It is especially valuable for:
- Senior Managers and Executive Leaders
- Strategic Planners and Business Consultants
- Policy Makers and Government Analysts
- Innovation Leaders and Change Managers
- Professionals engaged in market intelligence or strategic risk management
TRAINING METHODOLOGY
This PESTLE Training Course is delivered using an interactive and highly practical approach, combining expert-led instruction with applied strategy tools. The methodology includes:
- Expert facilitation and scenario-based case briefings
- Use of advanced strategic tools such as TOWS analysis, horizon scanning, and scenario planning
- Real-time simulations and decision labs to test strategic thinking under pressure
- Strategic modelling exercises using relevant, real-world data sets
- Daily strategy clinics for peer review, reflection, and immediate application of insights
TRAINING SUMMARY
This SWOT Analysis Training Course empowers participants with competencies to drive organisational agility and sharpen strategic thinking. It enables leaders to anticipate risk, exploit emerging opportunities, and align internal capabilities with external challenges. Through this training, participants will:
- Build long-term resilience through strategic foresight
- Enhance risk management and opportunity capture
- Align internal strengths with changing external landscapes
- Improve communication and collaboration across strategic functions
- Strengthen competitive advantage through anticipatory planning
Key Takeaways:
- Enhanced strategic foresight and critical analysis capabilities
- Greater confidence in contributing at senior decision-making levels
- Improved ability to interpret complex environmental signals
- Mastery of advanced tools for strategic planning and execution
- Elevated influence in guiding organisational direction
TRAINING OUTLINE
Day 1: Strategic Intelligence & Foresight Foundations
- Explore the new rules of strategy in disruption-led markets
- Introduction to strategic foresight and environmental scanning
- Using PESTLE for horizon scanning and early warning systems
- Defining strategic blind spots and signals
- Action: Map strategic challenges using a foresight radar
Day 2: Advanced PESTLE Analysis for Competitive Positioning
- Deep dive: Political, Economic, Social, Technological, Legal, Environmental dimensions
- Applying future-back thinking to trend impact
- Mapping external uncertainty and volatility
- Sector-specific macro trend analysis
- Action: Build a future-state PESTLE matrix for your industry
Day 3: Strategic Depth through SWOT & TOWS Matrix
- Beyond basics: Transforming SWOT from analysis to strategy
- Critical internal capability mapping
- Using the TOWS matrix to align external threats and internal strengths
- Risk scoring and prioritization frameworks
- Action: Develop a TOWS strategy model for a real-world scenario
Day 4: Integrated Strategic Planning & Scenario Design
- Synthesizing SWOT and PESTLE into cohesive strategies
- Using scenario planning to prepare for uncertainty
- From insight to initiative: prioritization methods
- Evaluating strategic trade-offs
- Action: Design 2–3 strategic response scenarios and trigger points
Day 5: Strategic Roadmap, Metrics, and Execution
- Linking analysis to execution: KPIs and ownership
- Leading strategic conversations and buy-in
- Stress-testing strategies under volatility
- Strategy refresh cycles and adaptive planning
- Action: Finalize your Strategic Foresight Plan and present for peer review
CALL ME BACK
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ACCREDITATION
EuroMaTech is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
Euromatech is a Knowledge & Human Development Authority (KHDA) approved training institute in Dubai, licensed and approved to deliver training courses in the UAE.
The KHDA is the regulatory authority in the UAE, that oversees administering, approving, supervising, and controlling the activities of various education providers in the UAE. We are proud of our commitment to ensuring quality training courses and status as a KHDA-approved training provider.
FAQ
We provide two flexible training formats to suit your preferences:
- Classroom Training: Experience in-person learning with expert instructors. Engage in interactive discussions, hands-on activities, and benefit from face-to-face networking.
- Online Training: Join live online sessions from anywhere, offering flexibility for those with busy schedules or who prefer remote learning.
- In-House Training: We can bring our training directly to your organization, allowing for tailored sessions that address your specific needs and objectives.
Yes, we provide tailored training solutions designed to meet the specific needs of your organization. Customized courses can be delivered either in-person or online, and you can select the dates and duration that best fit your schedule. For more details, please contact us at inhouse@euromatech.com
Yes, we can assist you with the following:
- Corporate Discount: If available, we can extend our corporate discount for your stay at selected hotels.
- Hotel Suggestions: We can provide recommendations for nearby hotels based on your preferences and budget.
Feel free to explore online booking platforms for the most cost-effective options.
We are happy to share the profiles of our expert instructors. To learn more about their qualifications and experience, please contact us info@euromatech.com
EuroMaTech has successfully delivered thousands of training courses, with thousands of professionals from over 50 countries attending annually.
EuroMaTech provides a range of ISO certification and compliance training courses, including:
- ISO 9001 – Quality Management Systems Training
- ISO 45001 – Occupational Health & Safety Management Training
- ISO 14001 – Environmental Management Systems Training
These courses help organizations adopt internationally recognized standards and improve their overall performance.
To register for a training course, you can:
- Visit the EuroMaTech website, browse the available courses, and follow the online registration process.
- Contact EuroMaTech’s support team for assistance with course selection or inquiries about corporate training solutions.
EuroMaTech stands out as a leader in training and professional development due to:
- 30+ years of experience delivering high-impact training courses across industries.
- Accreditations from leading institutions, ensuring top-tier course quality and recognition.
- A portfolio of thousands of training courses, serving professionals at every level.
- A focus on innovation and future-ready learning models, including blended and digital training.
- Long-term partnerships with organizations globally, ensuring sustained success through talent development.
