Public Relations and Corporate Communications are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global.
In this EuroMaTech training course you will learn:
The tools and techniques required to manage reputation in a complex media environment
How to manage knowledge within the business for media effectiveness
How to shape external perceptions of your organisation by first-class corporate internal communications
How to develop a strategic approach and a clear plan of action
WHO SHOULD ATTEND?
Public Relations professionals
Other key personnel in the organisation whose work involves contact and interaction with internal / external public
Also beneficial to personnel professionals who wish to learn how to use communication more effectively – possibly in the areas of personnel, marketing, sales, training and administration
This Public Relations and Corporate Communications training course seeks to support delegates as they:
Set Corporate Affairs in its strategic anticipatory and effective context
Develop an understanding of stakeholder programmes for regular, focused communication activities
Examine the development of Corporate Affairs tools
Understand how to develop and coordinate strategy, plans and tactics
Evaluate the use of research.
Delegates, when they return to their organisation, will be able to:
Identify the journey from where they are to where they want to be
Develop programmes for regular and effective relationship building
Manage reputation locally, nationally and globally
Measure attitudes and behaviours to prove the benefits for your organisation
This EuroMaTech Public Relations and Corporate Communications training course is an intensive, updating training course illustrated throughout with practical examples. It concentrates on practitioner skills, tools and techniques for the effective management of these important business functions.
This EuroMaTech training course looks at a variety of corporate communication tools and models before examining in detail the potential value and role of key stakeholders in the corporate affairs and public relations processes. It looks at approaches that will permeate the whole organisation as well as the specialist disciplines within public relations and corporate communications.
Firmly establishing the place of public relations in the company, the Public Relations and Corporate Communications training course looks at the contribution that can be measured. Participants will put together the entire training course content into an action plan that can be discussed with senior management.
Day 1 : The Power of Communication
Welcome and Introductions
Programme overview, design and options
Opening Exercise: goal setting
The Big Picture: overview and PR strategy
When Public Relations should be used
Corporate Identity and Image: establishing a positive image and identity
Becoming a Neighbour of Choice: external reputation management
Leaders’ Role in Managing Communications
Day 2 : From the Inside Out: Crafting Consistent Messages
The expectations of employees and employers
Understanding audiences: segmenting and prioritising
Plotting the stakeholder communication journey
Getting the message out to audiences
Storytelling: creating an unfolding story people pay attention to
Empowering employees through social media
Steps for creating clear content that has impact
Developing trust and credibility with senior leaders
Day 3 : Risks and Threats: Their Identification and Management
Planning for the unexpected
Using communication activities to manage risk to reputation
Repairing a damaged reputation
Identifying opinion formers and influencers
Engaging with key decision makers
Principles for building sustainable relationships with decision makers and influencers
VIP and political contact programmes
Monitoring political activities
Day 4 : Corporate Communications/PR in the Corporate Mix
Media Relations best practices
Effective event management
Developing a crisis management toolkit
Hosting VIP visits
Protocol in practice
Financial PR activities and roles
Multinational and global communication challenges
Day 5 : Powerful and Persuasive Planning
10 stages of PR planning
Using market research to plan PR activities
Developing measurable objectives for activities
Identifying core messages
Developing practical communication toolkits
Creating a schedule of PR activities
Measuring outputs, outcomes and value
VAT Announcement: The Government of UAE have introduced Value Added Tax (VAT) on goods and services from 01-January-2018. In compliance with the legislation issued by the UAE Government, we will be applying a 5% VAT on the fees for all our programs and services offered from January 2018 as applicable and stipulated in the FTA circulars.
EuroMaTech training plan 2020 offers a wide range of programmes across a whole spectrum of topics, designed and delivered to provide participants with new ideas and knowledge for improving their skills, and to integrate these skills on a structured basis, to fast-track their professional development.
Quality Certifications & Accreditations
EuroMaTech is recognised and accredited by some of the worlds top accreditation bodies:
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