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An Intensive 5-Day Training Course

Public Relations &
Corporate Communications

(Public Relations Professional)

Ref Date Venue Fees CPE Credits Registration
PR104 15 - 19 Mar 2020 Dubai US$ 4,950 30
PR104 15 - 19 Nov 2020 Dubai US$ 4,950 30

INTRODUCTION

Public Relations and Corporate Communications are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global.

In this EuroMaTech training course you will learn:

  • The tools and techniques required to manage reputation in a complex media environment
  • How to manage knowledge within the business for media effectiveness
  • How to shape external perceptions of your organisation by first-class corporate internal communications
  • How to develop a strategic approach and a clear plan of action

WHO SHOULD ATTEND?
  • Public Relations professionals
  • Other key personnel in the organisation whose work involves contact and interaction with internal / external public
  • Also beneficial to personnel professionals who wish to learn how to use communication more effectively – possibly in the areas of personnel, marketing, sales, training and administration

PROGRAMME OBJECTIVES

This Public Relations and Corporate Communications training course seeks to support delegates as they:

  • Set Corporate Affairs in its strategic anticipatory and effective context
  • Develop an understanding of stakeholder programmes for regular, focused communication activities
  • Examine the development of Corporate Affairs tools
  • Understand how to develop and coordinate strategy, plans and tactics
  • Evaluate the use of research.

Delegates, when they return to their organisation, will be able to:

  • Identify the journey from where they are to where they want to be
  • Develop programmes for regular and effective relationship building
  • Manage reputation locally, nationally and globally
  • Measure attitudes and behaviours to prove the benefits for your organisation

TRAINING METHODOLOGY

This EuroMaTech Public Relations and Corporate Communications training course is an intensive, updating training course illustrated throughout with practical examples. It concentrates on practitioner skills, tools and techniques for the effective management of these important business functions.


PROGRAMME SUMMARY

This EuroMaTech training course looks at a variety of corporate communication tools and models before examining in detail the potential value and role of key stakeholders in the corporate affairs and public relations processes. It looks at approaches that will permeate the whole organisation as well as the specialist disciplines within public relations and corporate communications.

Firmly establishing the place of public relations in the company, the Public Relations and Corporate Communications training course looks at the contribution that can be measured. Participants will put together the entire training course content into an action plan that can be discussed with senior management.


PROGRAM OUTLINE
Day 1 : The Power of Communication
  • Welcome and Introductions
  • Programme overview, design and options
  • Opening Exercise: goal setting
  • The Big Picture: overview and PR strategy
  • When Public Relations should be used
  • Corporate Identity and Image: establishing a positive image and identity
  • Becoming a Neighbour of Choice: external reputation management
  • Leaders’ Role in Managing Communications
Day 2 : From the Inside Out: Crafting Consistent Messages
  • The expectations of employees and employers
  • Understanding audiences: segmenting and prioritising
  • Plotting the stakeholder communication journey
  • Getting the message out to audiences
  • Storytelling: creating an unfolding story people pay attention to
  • Empowering employees through social media
  • Steps for creating clear content that has impact
  • Developing trust and credibility with senior leaders
Day 3 : Risks and Threats: Their Identification and Management
  • Planning for the unexpected
  • Using communication activities to manage risk to reputation
  • Repairing a damaged reputation
  • Identifying opinion formers and influencers
  • Engaging with key decision makers
  • Principles for building sustainable relationships with decision makers and influencers
  • VIP and political contact programmes
  • Monitoring political activities
Day 4 : Corporate Communications/PR in the Corporate Mix
  • Media Relations best practices
  • Effective event management
  • Developing a crisis management toolkit
  • Hosting VIP visits
  • Protocol in practice
  • Financial PR activities and roles
  • Multinational and global communication challenges
Day 5 : Powerful and Persuasive Planning
  • 10 stages of PR planning
  • Using market research to plan PR activities
  • Developing measurable objectives for activities
  • Identifying core messages
  • Developing practical communication toolkits
  • Creating a schedule of PR activities
  • Measuring outputs, outcomes and value

VAT Announcement: The Government of UAE have introduced Value Added Tax (VAT) on goods and services from 01-January-2018. In compliance with the legislation issued by the UAE Government, we will be applying a 5% VAT on the fees for all our programs and services offered from January 2018 as applicable and stipulated in the FTA circulars.

Download Our
Training Plan 2020

EuroMaTech training plan 2020 offers a wide range of programmes across a whole spectrum of topics, designed and delivered to provide participants with new ideas and knowledge for improving their skills, and to integrate these skills on a structured basis, to fast-track their professional development.

Donwload Calendar

Quality Certifications & Accreditations

EuroMaTech is recognised and accredited by some of the worlds top accreditation bodies:

Euromatech Accreditations List

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