In an age where Social Media ‘Likes’ can go around the world in mere seconds, it has never been more important to ensure the Customer’s Experience is a winning one. Indeed, Customer Experience (Cx) is the crucial component in modern Brand Equity, without it, you fail. Customer-centricity demands that the way we approach, communicate and deal with customers changes and places the focus squarely on the customer and his/her needs.
It is an interesting fact that no one likes being sold to, and yet, most people like to buy. It has long puzzled Sales Managers why some salespeople are effortlessly effective and yet others struggle and fail. To answer this question, a significant amount of research has been done on what makes some salespeople more effective than others. Much of this research turns ‘conventional wisdom’ about what makes a good salesman, on its head.
This EuroMaTech training workshop is based on the outcomes of this research. This approach is based on the use of high gain situational questioning techniques to uncover real value and facilitate the creation of compelling value statements. It discovers the true meaning of value and how it can be created, captured (and also, destroyed).