An Intensive 5-day Training Course
Business Relationship Management (BRM)
Excel in Business Relationship Management (BRM) to Build Stronger Partnerships and Drive Success
CLASSROOM DATES
INTRODUCTION
Relationships are everywhere. Every function, department, and relationship can benefit from the BRM competencies. Designed to teach participants the skills they need to capture the benefits of the BRM capability - a powerful game-changer that can elevate any corporation into a thriving, productive organization. It indicates a thorough knowledge of connecting relationships to results, and the mastery of fundamental concepts and skills necessary to prepare for your future as a valued partner within your organization. Unlock your organization’s ability to thrive while developing transferable skills that will help you advance your career, no matter where you are.
Participants attending the Business Relationship Management training course will develop the following competencies:
- The basic knowledge, skills, and mindsets of the BRM role.
- Feel confident knowing you are using proven industry best practices to build effective relationships and drive value.
- Be able to articulate the value and impact of BRM within your organization.
- Have the necessary information to begin growing the BRM capability in your organization.
- Feel more confident in your role as a business relationship manager.
KEY SKILLS YOU WILL GAIN
After completing this training course, participants will be able to demonstrate the following skills and competencies:
- Partnership Building – Strengthen your ability to cultivate trust-based, high-value relationships across the organisation.
- Value Communication – Confidently articulate the strategic impact and tangible outcomes of BRM initiatives.
- Collaborative Influence – Enhance your capability to guide stakeholders, shape dialogue, and influence decisions.
- Organisational Alignment – Apply BRM principles to connect people, purpose, and capability with business goals.
- Capability Development – Build the skills needed to advance BRM maturity and contribute to a relationship-centred culture.
TRAINING OBJECTIVES
This Business Relationship Management training course aims to enable participants to achieve the following objectives:
- Mastery of the BRM concept, roles, and its contribution to an organization’s purpose.
- Mobilize an organization beyond profit and products to encompass people, purpose, and planet.
- Integrate BRM completely into every element of your organization.
- Practice the core BRM approaches, tools, and templates used to achieve results.
- Advance the BRM capability to evolve culture, build partnerships, drive value, and satisfy purpose within your organization.
WHO SHOULD ATTEND?
This Business Relationship Management Training Course is suitable for professionals seeking to strengthen strategic influence, improve cross-functional collaboration, and build trusted business partnerships. It is especially valuable for individuals responsible for driving organisational value and fostering relationship-centric cultures.
This BRM Course is ideal for:
- Business Relationship Managers and BRM aspirants
- Project Managers, Program Managers, and Portfolio Professionals
- IT Managers, Service Managers, and Digital Transformation Leads
- Business Analysts and Process Improvement Professionals
- Department Heads and Functional Leaders
- Change, Transformation, and Strategy Professionals
- Anyone engaged in building partnerships and delivering strategic business value
TRAINING METHODOLOGY
The Business Relationship Management training course will combine presentations with interactive practical exercises, supported by video materials, activities, and case studies. Delegates will be encouraged to participate actively in relating the principles of stress management to the particular needs of their workplace.
TRAINING SUMMARY
The Business Relationship Management training course covers essential skills such as communicating persuasively and with impact, confidence to handle challenging situations, flexibility to adapt, and being clear about who you are and who you want to be. This allows you to develop deeper relationships with those around you. This is crucial toward inspiring team members to achieve organizational goals and influencing individuals to support the team direction.
TRAINING OUTLINE
Day 1: BRM Introduction - The Bigger Picture
- Overview of BRM: The 5W1H Questions Answered
- Relationship-Centered Organization
- Theory of Relationshipism
- The Concept of “Triple Bottom Line”
- BRM Capability, Role (Scope & Mindset), Activity Domains
- BRM Challenges
- BRM Role Competency Model
Day 2: BRM Capability - Evolve Culture
- Evolve Culture Framework
- Purposeful Narrative
- Desired Behaviors/Shared Ownership, Leadership-as-Practice
- Influential Relationships
- Personal Growth/Growth Mindset
- Tools for “Evolving Culture”: Storytelling, Language Matters, Relationship Network Directory
Day 3: BRM Capability - Build Partnerships
- Build Partnerships Framework
- Relationship Maturity and Quality
- Partnering Mindsets
- Relationship Discovery
- Relationship Nurturing
- Tools for “Building Partnerships”: Relationship Maturity Model (RMM), Relationship Strategy on a Page (RSOAP)
Day 4: BRM Capability - Drive Value
- What is Value?
- Types of Value
- Sources of Value
- Drive Value Framework
- Value Discovery, Realization & Results
- Tools for “Driving Values”: Idea Document, Value Plan, Value Optimization Report
Day 5: BRM Capability: Satisfy Purpose
- Satisfy Purpose Framework
- Satisfying Purpose through the BRM Capability
- Satisfying Purpose through the Triple Bottom Line
- Social Value
- BRM Team:
- BRM Team Definition
- BRM Team Purpose, Mission, and Vision
- Assessing the Value of a BRM Team
- Organizing a BRM Team
- Leading a BRM Team
- Transition Management
- Coaching BRMs
CALL ME BACK
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ACCREDITATION
EuroMaTech is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
Euromatech is a Knowledge & Human Development Authority (KHDA) approved training institute in Dubai, licensed and approved to deliver training courses in the UAE.
The KHDA is the regulatory authority in the UAE, that oversees administering, approving, supervising, and controlling the activities of various education providers in the UAE. We are proud of our commitment to ensuring quality training courses and status as a KHDA-approved training provider.
FAQ
EuroMaTech provides a range of ISO certification and compliance training courses, including:
- ISO 9001 – Quality Management Systems Training
- ISO 45001 – Occupational Health & Safety Management Training
- ISO 14001 – Environmental Management Systems Training
These courses help organizations adopt internationally recognized standards and improve their overall performance.
To register for a training course, you can:
- Visit the EuroMaTech website, browse the available courses, and follow the online registration process.
- Contact EuroMaTech’s support team for assistance with course selection or inquiries about corporate training solutions.
EuroMaTech stands out as a leader in training and professional development due to:
- 30+ years of experience delivering high-impact training courses across industries.
- Accreditations from leading institutions, ensuring top-tier course quality and recognition.
- A portfolio of thousands of training courses, serving professionals at every level.
- A focus on innovation and future-ready learning models, including blended and digital training.
- Long-term partnerships with organizations globally, ensuring sustained success through talent development.
EuroMaTech has successfully delivered thousands of training courses, with thousands of professionals from over 50 countries attending annually.
We are happy to share the profiles of our expert instructors. To learn more about their qualifications and experience, please contact us [email protected]
We provide two flexible training formats to suit your preferences:
- Classroom Training: Experience in-person learning with expert instructors. Engage in interactive discussions, hands-on activities, and benefit from face-to-face networking.
- Online Training: Join live online sessions from anywhere, offering flexibility for those with busy schedules or who prefer remote learning.
- In-House Training: We can bring our training directly to your organization, allowing for tailored sessions that address your specific needs and objectives.
Yes, we provide tailored training solutions designed to meet the specific needs of your organization. Customized courses can be delivered either in-person or online, and you can select the dates and duration that best fit your schedule. For more details, please contact us at [email protected]
Yes, we can assist you with the following:
- Corporate Discount: If available, we can extend our corporate discount for your stay at selected hotels.
- Hotel Suggestions: We can provide recommendations for nearby hotels based on your preferences and budget.
Feel free to explore online booking platforms for the most cost-effective options.
