|MK 104||16 - 20 Dec 2018||Dubai||US$4,750||30||Register|
|MK 104||18 - 22 Aug 2019||Dubai||US$4,950||30||Register|
|MK 104||15 - 19 Dec 2019||Dubai||US$4,950||30||Register|
Marketing is about matching what customers want and are willing to pay for with what companies are capable of producing, so both benefit. This sounds far simpler than it is in practice. Strategic marketing identifies and utilises an organisation’s competitive advantage in its current and future markets, to determine the best resource allocation and activities, to create mutually beneficial value for itself and its customers.
The focus of EuroMaTech’s Strategic Marketing training course will be on the major strategic and planning decisions marketing executives face as they link business objectives and resources with opportunities in the marketplace. A practical framework and real case studies will be used to illustrate how to implement marketing principles. Participants will develop market-oriented thinking to enable the company to become a winner in its markets. They will carefully analyse customer needs and marketplace opportunities, define target audiences and create offers competitors will struggle to match.
Participants on EuroMaTech’s Strategic Marketing training course will develop the following competencies:
EuroMaTech’s Strategic Marketing training course is intended for, but not limited to:
EuroMaTech’s Strategic Marketing training course aims to enable participants to achieve the following objectives:
EuroMaTech’s Strategic Marketing training course combines presentations with interactive practical exercises, supported by video materials, activities and case studies. Participants are encouraged to reflect on and discuss their own professional issues and experiences.
EuroMaTech’s Strategic Marketing training course will begin by considering the marketing concept – matching organisations’ capabilities with customer needs and wants. Then the focus will be at the various tools and techniques in the marketing mix – the four P’s of product, price, place and promotion – that can be used to satisfy customer demands. The outcome is a tailored strategy and practical implementation plan that each participant takes back into their team and organization.
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