An Intensive 3-day Training Course
Product Marketing & Management Skills Training
Learn How to Master Product Marketing and Management to Drive Market Success
INTRODUCTION
Effective product marketing requires much more than presenting features; it is about communicating compelling value that resonates with customer needs and drives purchasing decisions. The Product Marketing & Management Training Course from EuroMaTech equips professionals with the tools and strategies to understand customer psychology, master persuasion techniques, and deliver impactful solutions that inspire loyalty and long-term success.
This course blends the art and science of selling by integrating proven sales methodologies with insights into buyer behavior, persuasion, and effective communication. Through interactive sessions, participants will explore how to structure sales conversations, uncover customer pain points, and align solutions that truly create value. From understanding the fundamentals of selling and high-performance sales behaviors to managing objections, quoting strategically, and closing deals with confidence, this course provides a step-by-step framework to elevate performance.
Delegates will also gain hands-on practice in applying techniques to real-world business challenges, supported by case studies and collaborative activities. By mastering the balance between sales strategies and customer-centric engagement, participants will leave the training prepared to deliver lasting results in their product marketing and management roles.
TRAINING OBJECTIVES
By the end of this Product Marketing & Management Training Course, participants will be able to:
- Understand the core principles of selling and the traits of top-performing sales professionals
- Apply structured sales processes to maintain control throughout the sales cycle
- Use discovery techniques to identify customer needs, motivations, and triggers
- Match solutions effectively to customer expectations, presenting benefits rather than features
- Apply cost-benefit analysis and strategic quoting techniques to strengthen proposals
- Overcome objections confidently and guide customers towards completing transactions
WHO SHOULD ATTEND?
This EuroMaTech Product Marketing & Management Training Course is designed for professionals who want to sharpen their marketing and sales effectiveness, including:
- Product Managers and Marketing Professionals
- Business Development Managers and Sales Executives
- Customer Relationship and Account Managers
- Entrepreneurs and Business Owners Seeking Improved Marketing Strategies
- Professionals Responsible for Product Positioning and Sales Enablement
- Team Leaders Overseeing Sales or Product Teams
TRAINING METHODOLOGY
The Product Marketing & Management Training Course applies a dynamic blend of learning techniques to ensure both theoretical understanding and practical application. Participants will engage in:
- Interactive lectures supported by case studies and real-world business examples
- Group discussions and collaborative problem-solving to exchange experiences
- Videos and demonstrations illustrating proven sales and marketing strategies
- Experiential learning exercises where participants practice and refine new skills
- Role-play and scenario-based activities that simulate workplace challenges
This combination of approaches ensures participants gain confidence in applying what they learn directly to their professional environment.
TRAINING SUMMARY
The Product Marketing & Management Training Course provides a comprehensive roadmap for building customer trust, demonstrating value, and driving sales success. Delegates will leave with practical skills to engage customers more effectively, align products with customer needs, and apply persuasive techniques that lead to stronger results. By integrating proven selling methods with strategic product management approaches, participants will be empowered to create long-term business growth and deliver consistent success in their roles.
TRAINING OUTLINE
Day 1
- The Essential Selling Steps, Opening, Earning the Right to Proceed, Uncovering Problems, Exploring Consequences and Exploring Payoffs
- Understand the Principles of Selling, The Characteristics of High-Performance Sales and Marketing Professionals. Why Some Salespeople Continuously Outperform Other
- How to Control the Sale with a Structured Sales Process. People Do Not Buy Without a Reason
- Understanding the Customer’s Needs, Wants and Desires and Presenting Solutions Directly to Them
- Telling Isn’t Selling. The Use of Open, Closed and High-Gain Questions to Uncover Needs and Explore Consequences
- Effective Openings
- Compelling Closes
Day 2
- Building on the Processes and Skills Learnt in Day One to Explore Situational and Consultative Selling Techniques to Build and Offer Solution
- Exploring Consequences and Building Payoffs
- Enhancing the Proposition and Building Compelling Value Statements
- Understanding Value, What It Is and How it Moves
- Exploring Value, Quality and Price. Understanding that Whilst Price is Fixed, Value Moves and Quality
- Exists Only Within the Mind of the Customer
- Using Price Effectively to Build Both Value and Profit
Day 3
- To Define Customer Expectations, Both Internally and Externally
- To Identify the Components of Communication
- To Identify How to Create and Maintain Rapport
- Build on Your Listening Strengths
- Appreciate the Power of Words
- Avoid Creating Negative Impressions with Words
- Use Persuasive Language Patterns
- Understand the Science of Persuasion and Influencing Skills
- Use Consultative Selling Skills, A Model Based on Solid Research Based on Numerous Observations of Leading Salespeople
- To Develop Insight and Awareness of Human Behaviour
- The Philosophy, Processes and Skills of Managing the Customer Relationship
- To Understand, Calculate and Fully Appreciate the Lifetime Value of a Customer (LVC)
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ACCREDITATION
Euromatech is a Knowledge & Human Development Authority (KHDA) approved training institute in Dubai, licensed and approved to deliver training courses in the UAE.
The KHDA is the regulatory authority in the UAE, that oversees administering, approving, supervising, and controlling the activities of various education providers in the UAE. We are proud of our commitment to ensuring quality training courses and status as a KHDA-approved training provider.
FAQ
EuroMaTech provides a range of ISO certification and compliance training courses, including:
- ISO 9001 – Quality Management Systems Training
- ISO 45001 – Occupational Health & Safety Management Training
- ISO 14001 – Environmental Management Systems Training
These courses help organizations adopt internationally recognized standards and improve their overall performance.
To register for a training course, you can:
- Visit the EuroMaTech website, browse the available courses, and follow the online registration process.
- Contact EuroMaTech’s support team for assistance with course selection or inquiries about corporate training solutions.
EuroMaTech stands out as a leader in training and professional development due to:
- 30+ years of experience delivering high-impact training courses across industries.
- Accreditations from leading institutions, ensuring top-tier course quality and recognition.
- A portfolio of thousands of training courses, serving professionals at every level.
- A focus on innovation and future-ready learning models, including blended and digital training.
- Long-term partnerships with organizations globally, ensuring sustained success through talent development.
EuroMaTech has successfully delivered thousands of training courses, with thousands of professionals from over 50 countries attending annually.
We are happy to share the profiles of our expert instructors. To learn more about their qualifications and experience, please contact us [email protected]
We provide two flexible training formats to suit your preferences:
- Classroom Training: Experience in-person learning with expert instructors. Engage in interactive discussions, hands-on activities, and benefit from face-to-face networking.
- Online Training: Join live online sessions from anywhere, offering flexibility for those with busy schedules or who prefer remote learning.
- In-House Training: We can bring our training directly to your organization, allowing for tailored sessions that address your specific needs and objectives.
Yes, we provide tailored training solutions designed to meet the specific needs of your organization. Customized courses can be delivered either in-person or online, and you can select the dates and duration that best fit your schedule. For more details, please contact us at [email protected]
Yes, we can assist you with the following:
- Corporate Discount: If available, we can extend our corporate discount for your stay at selected hotels.
- Hotel Suggestions: We can provide recommendations for nearby hotels based on your preferences and budget.
Feel free to explore online booking platforms for the most cost-effective options.
