An Intensive 10-day Training Course
The 10-day Global Sales Professional Training:
Applying Emotional Intelligence & Discovering the Pathway to Global Sales Excellence


CLASSROOM DATES
INTRODUCTION
The modern sales professionals need to be aware of today’s changes to stay ahead of the game. With the growth of international business there is a big demand for new sales professionals who can withstand the challenges of selling globally and who understand and use the concept of emotional intelligence. The role of the sales team, which is the most externally focused part of a company, has a huge impact on international presence and brand awareness, so getting this right in different countries is critical.
EuroMaTech’s premier Sales Professional training course has been designed for professionals who want to master their emotional intelligence skills and explore the latest trends in global sales. Developing consultative sales skills, improving cross-cultural communications, perfecting leadership skills required for leading international teams and gaining a comprehensive range of leadership tools will increase their efficiency, whereas mastering emotional intelligence skills will have a huge impact on their sales performance and will distinguish them from the competition whilst supporting their career.
Participants on EuroMaTech’s 10-day Sales Professional training course will develop the following competencies:
- Understand the concept of emotional intelligence and its impact on sales
- Identify and manage their own emotions
- Increase awareness of emotions of others
- Develop better empathy for sales success
- Improve their conversational techniques
- Identify different personality types
- Understand the strategy of building referrals
- Improve emotional intelligence in key aspects of sales process
- Develop awareness of current trends in global sales to stay competitive
- Understand new roles of sales professionals
- Build the knowledge of partnership sales skills
- Effectively utilize distinctive features of cross-cultural communication & negotiations
- Manage and motivate international teams more effectively
- Support their organization by becoming highly effective leader
This 10-day training course, comprises of two parts, as detailed below:
Module 1 - Emotional Intelligence for Sales Professionals
Module 2 - Global Excellence for Sales Professionals
Each module has been developed distinctly, such that it can be attended as an individual 5-day training course. However, for optimum training outcome, participants are encouraged to attend Module 1 and Module 2, as a complete 2-week training course.
TRAINING OBJECTIVES
Participant on EuroMaTech’s 10-day Global Sales Professional training course will:
- Understand the importance of emotional intelligence in sales environment
- Understand the science behind emotional intelligence and the brain
- Develop emotional intelligence in all areas of sales process including prospecting, objection handling, qualifying and closing
- Improve their ability to recognize and deal with own emotional triggers
- Develop practical strategies to manage own emotions
- Improve their interpersonal skills such confidence, self-awareness, self-regard and impulse control
- Learn to read emotions of others in sales contest
- Examine different behavior styles of clients
- Perfect their questioning and listening techniques
- Learn to understand nonverbal communication
- Learn how to create emotionally intelligent sales culture
- Examine specific attributes that make sales managers good leaders
- Study the techniques to inspire and lead teams
- Gain insight into global demands and changes in sales world
- Realize the importance of social selling and developing business acumen in the global contest
- Learn strategies of consultative selling in modern world
- Perfect their questioning and listening techniques
- Define the importance of positive attitude for building relationships
- Improve their cross-cultural competencies
- Study the techniques of negotiating globally
- Learn the main principles of leading, developing and motivating international teams
- Examine cultural impact on selecting process
- Improve their managerial and organizational skills in changing global environment
WHO SHOULD ATTEND?
EuroMaTech’s Global Sales Professional training course is targeted at:
- Sales Professionals
- Business Development Team Member
- Key Account Managers
- Team Leaders and Sales Executives
- Anyone involved in sales or looking into enhancing their sales skills

TRAINING METHODOLOGY
EuroMaTech’s Global Sales Professional training course combines presentations that share both theory and industry best practices with practical sessions. Each module includes practical exercises to try out the new knowledge and skills learnt. Using small and whole group exercises, videos, case studies, peer exchange, brainstorming, role plays and discussions. Participants will reflect on and discuss their own professional issues and experiences. They will be encouraged to contribute the principles of selling globally and emotional intelligence to their individual workplace.
TRAINING SUMMARY
EuroMaTech’s Global Sales Professional training course covers an array of topics in the sales environment to reach sales success on the global scale. This is a unique and innovative program will help to meet both the global and personal challenges of sales and give all the necessary tools and techniques to excel in a multitude of sales roles, including personal sales, coaching, recruiting, managing and leading in the global contest. Another key to building better sales and business relationships internationally is having the insight in the four skills areas of emotional intelligence: self-awareness, personal management, social awareness and relationship management.
The training will also enhance leadership skills and create an emotionally intelligent sales culture. The emphasis of the training course will be on powerful methods and proven techniques for improving personal management effectiveness and understanding all possible blind spots of global selling, including cross-cultural communication and new demands of global selling. Delegates will be able perform more efficiently in the global contest and will walk away from this 10-day programme with specific action plans they need to lead a world-class sales team.
TRAINING OUTLINE
Module 1: Winning Sales with Emotional Intelligence
Day 1: Understanding Emotions
- Introduction to Emotional Intelligence (EI) in Sales
- The Business Impact of Emotional Intelligence: Return on Emotions
- Neuroscience of Sales: Understanding how emotions drive decision-making
- Emotional Opportunities and Challenges in Sales Conversations
- Identifying Emotional Triggers, Motivations, and Drives
- Building Confidence and Authenticity as a Sales Professional
- The Power of Likeability: Creating trust and connection
- Navigating "Money Talk" with Emotional Intelligence
Day 2: Managing Emotions
- Reactions Under Stress and Conflict: What EI Teaches Us
- Proven Stress Management Techniques from Top Sales Professionals
- Choosing and Shaping Emotional Responses
- Recharging Emotional Reserves for Sustainable Success
- Insights from the Chimp Paradox: Mastering Your Inner Sales Mindset
- Shifting Your Internal Narrative: Changing the Story
- Setting and Managing Expectations for Consultative Selling
- Mindsets for Sales Success: How Beliefs Shape Performance
- Emotional Management in Negotiations
Day 3: Understanding the Emotions of Others
- The Power of Empathy: Building stronger connections with prospects
- Applying Marston’s Personality Types in Sales Interactions
- Matching and Mirroring: Adapting Communication Style and Body Language
- Recognizing Motivations, Triggers, and Reactions in Others
- Effective Conversation Techniques: Advanced Questioning and Active Listening
- Finding the Prospect’s Pain Points and Testing Commitment to Change
- Reading and Responding to Nonverbal Communication
- Building Rapport Through Emotional Intelligence
Day 4: Social Skills in the Sales Process
- How to Build Better Connections and First Impressions
- Developing Referral Partnerships and Expanding Relationships
- Filling the Sales Pipeline Through Emotionally Intelligent Networking
- Crafting Persuasive Value Propositions and Presentations
- Effective Qualifying: Balancing Logic and Emotion
- Emotionally Intelligent Techniques for Objection Handling
- Agree and Align: Driving Mutual Understanding
- Closing Deals with a Partnership Mindset
Day 5: Emotionally Intelligent Sales Culture and Leadership
- The Role of Social Responsibility in Modern Sales
- Creating and Leading Emotionally Intelligent Sales Teams
- Promoting Team Collaboration and Shared Success
- Recognizing and Appreciating Individual and Team Efforts
- Attributes of Effective Sales Leaders: Emotional Intelligence in Action
- Adaptive Leadership: Becoming a “Weather Leader” for Your Team
- Action Planning: Applying Course Learnings to Real-World Sales Challenges
Module 2: Mastering Global Sales Leadership
Day 1: Global Demands and Biggest Changes in Sales
- World trends in sales
- New roles of salespeople in the global contest
- Changes in buyers’ behavior
- Future selling: it is social
- From transactional to consultative/relationship selling
- The role of AI-driven tools (e.g., lead scoring, sentiment analysis) in identifying global trends and predicting buyer behavior
Day 2: Consultative Sales Approach
- Growing your sales pipeline
- Upsell and cross-sell
- Discovering prospect needs
- Listening and questioning skills for sales success
- Art of storytelling
- Adding value
- Secrets at selling full price
- Principles of negotiating globally
Day 3: Cross-Cultural Communication and Negotiation
- Cross-cultural competency
- Acculturation and assimilation
- International business customs
- Business etiquette
- Language and cultural barrier
- Setting mutual expectations
- Secrets of diplomatic communication
- Virtual negotiation techniques
Day 4: Leading International Teams
- Hiring the right talent
- Cultural impact on the selection process
- Conducting appraisals and evaluations
- Retaining the staff
- Sales coaching
- Motivating your team
- Setting and managing sales targets
- Motivating remote teams
Day 5: Managerial Efficiency in the Global Environment
- Managing multiple relationships
- Stress management
- Time management
- Organizing your day at work considering different time zones
- Self-actualization
- Action planning
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ACCREDITATION

EuroMaTech is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

Euromatech is a Knowledge & Human Development Authority (KHDA) approved training institute in Dubai, licensed and approved to deliver training courses in the UAE.
The KHDA is the regulatory authority in the UAE, that oversees administering, approving, supervising, and controlling the activities of various education providers in the UAE. We are proud of our commitment to ensuring quality training courses and status as a KHDA-approved training provider.
FAQ
What makes EuroMaTech a leader in professional training?
EuroMaTech stands out as a leader in training and professional development due to:
- 30+ years of experience delivering high-impact training courses across industries.
- Accreditations from leading institutions, ensuring top-tier course quality and recognition.
- A portfolio of thousands of training courses, serving professionals at every level.
- A focus on innovation and future-ready learning models, including blended and digital training.
- Long-term partnerships with organizations globally, ensuring sustained success through talent development.
How can I register for a EuroMaTech training course?
To register for a training course, you can:
- Visit the EuroMaTech website, browse the available courses, and follow the online registration process.
- Contact EuroMaTech’s support team for assistance with course selection or inquiries about corporate training solutions.
Does EuroMaTech offer international training courses?
Yes, EuroMaTech delivers training courses in major cities worldwide, including locations across Europe, Asia, Africa, and the Middle East, in addition to its extensive presence in Dubai.
Where are EuroMaTech’s training courses held?
EuroMaTech conducts its training courses at prestigious venues across Dubai and other major international cities. Additionally, virtual training options are available, allowing participants to join courses remotely from anywhere in the world.
What ISO training courses does EuroMaTech offer?
EuroMaTech provides a range of ISO certification and compliance training courses, including:
- ISO 9001 – Quality Management Systems Training
- ISO 45001 – Occupational Health & Safety Management Training
- ISO 14001 – Environmental Management Systems Training
These courses help organizations adopt internationally recognized standards and improve their overall performance.
How does EuroMaTech ensure the quality of its training courses?
EuroMaTech ensures the highest standards by:
- Partnering with globally recognized accrediting bodies such as ILM, CPD, PMI, NEBOSH, and HRCI.
- Designing training courses with a focus on practical, real-world applications.
- Using experienced instructors with industry expertise.
- Continuously updating course content to reflect current trends and best practices.
Does EuroMaTech provide customized corporate training courses?
Yes, EuroMaTech specializes in tailored corporate training courses designed to meet the unique needs of organizations. These customized courses are ideal for businesses seeking to upskill teams across different departments or regions.
How many professionals have attended EuroMaTech’s training courses?
EuroMaTech has successfully delivered thousands of training courses, with thousands of professionals from over 50 countries attending annually.
What industries does EuroMaTech serve through its training courses?
EuroMaTech provides specialized training courses for a wide range of industries, including:
- Oil & Gas
- Energy & Power
- Construction & Infrastructure
- Banking & Finance
- Healthcare
- Telecommunications
- Logistics & Supply Chain
- Aviation & Aerospace
- Government & Public Sector
- Hospitality & Tourism
- Information Technology & Cybersecurity
- Human Resources & Talent Management
Are EuroMaTech’s training courses accredited?
Yes, EuroMaTech’s training courses are accredited by globally recognized institutions, ensuring high-quality, internationally respected certifications. Key accreditations include:
- ILM (Institute of Leadership & Management)
- CPD (Continuing Professional Development Certification Service)
- PMI (Project Management Institute)
- NEBOSH (National Examination Board in Occupational Safety and Health)
- HRCI (Human Resource Certification Institute)
What types of training courses does EuroMaTech offer?
EuroMaTech offers a diverse portfolio of training courses designed to meet the needs of professionals at all levels. These include:
- Leadership & Management Development Training
- Technical & Engineering Training Courses
- Project & Risk Management Training
- Health, Safety & Environmental (HSE) Training
- Finance & Accounting Training Courses
- ISO Compliance & Certification Training
- Human Resources & Talent Management Training
- Soft Skills & Communication Training Courses
Do you provide assistance with hotel accommodation?
Yes, we can assist you with the following:
- Corporate Discount: If available, we can extend our corporate discount for your stay at selected hotels.
- Hotel Suggestions: We can provide recommendations for nearby hotels based on your preferences and budget.
Feel free to explore online booking platforms for the most cost-effective options.
Do you offer customized training for organizations?
Yes, we provide tailored training solutions designed to meet the specific needs of your organization. Customized courses can be delivered either in-person or online, and you can select the dates and duration that best fit your schedule. For more details, please contact us at inhouse@euromatech.com
What types of training formats do you offer?
We provide two flexible training formats to suit your preferences:
- Classroom Training: Experience in-person learning with expert instructors. Engage in interactive discussions, hands-on activities, and benefit from face-to-face networking.
- Online Training: Join live online sessions from anywhere, offering flexibility for those with busy schedules or who prefer remote learning.
- In-House Training: We can bring our training directly to your organization, allowing for tailored sessions that address your specific needs and objectives.
Can you assist with visa arrangements?
Yes, we can help by issuing an official Letter of Invitation once you’ve confirmed your training registration, which can assist in your visa application process.
Who will be the senior consultant leading the training?
We are happy to share the profiles of our expert instructors. To learn more about their qualifications and experience, please contact us info@euromatech.com