An Intensive 5-day Training Course
Marketing Communications and Brand Management
Develop Expertise in Marketing Communications to Strengthen Brand Identity and Reach
CLASSROOM DATES
INTRODUCTION
The success of every organization depends on how well it communicates its value and manages its brand reputation. The Marketing Communications and Brand Management training course by EuroMaTech provides professionals with a comprehensive understanding of how to plan, coordinate, and evaluate marketing and branding activities that align with business strategy.
This highly practical training course explores both strategic and operational aspects of communication — from defining brand identity to managing multi-channel campaigns that engage target audiences. Participants will learn how to integrate advertising, digital media, public relations, and promotions into cohesive strategies that strengthen market presence and stakeholder relationships.
By attending this course, participants will gain the tools to manage communications effectively, build brand equity, and measure campaign impact using proven evaluation frameworks.
Participants attending the Marketing Communications and Brand Management training course will develop:
- The ability to design and implement integrated marketing communication plans
- Knowledge of how to align brand identity with corporate goals
- Skills to coordinate online and offline promotional activities
- Confidence in managing stakeholder expectations through effective messaging
- Capability to evaluate brand performance and communication ROI
TRAINING OBJECTIVES
This EuroMaTech Marketing Communications and Brand Management training course aims to enable participants to:
- Explain the strategic role of marketing communications in organizational success
- Develop communication plans aligned with business objectives and audiences
- Plan and manage advertising, public relations, and promotional campaigns
- Integrate brand support activities across traditional and digital media
- Coordinate cross-functional teams to achieve consistent brand messaging
- Assess communication effectiveness through measurable performance indicators
- Strengthen stakeholder engagement and brand loyalty
WHO SHOULD ATTEND?
This Marketing Communications and Brand Management training course is ideal for professionals responsible for promoting and protecting their organization’s brand identity. It will benefit:
- Marketing and Communications Managers
- Brand and Product Managers
- Public Relations Officers and Corporate Affairs Specialists
- Business Development Executives
- Customer Relations Managers
- Sales and Marketing Professionals
- Anyone responsible for communication strategy or brand promotion
TRAINING METHODOLOGY
This EuroMaTech training course uses a blend of instructor-led presentations, real-life case studies, and interactive exercises to ensure deep practical understanding. Participants will work through simulated marketing challenges and develop communication plans relevant to their organizations.
Discussions, group activities, and best practice analyses will enhance learning, while video materials and examples from successful brands will reinforce key concepts. Delegates will leave with actionable frameworks and templates to apply immediately in their workplace.
TRAINING SUMMARY
The Marketing Communications and Brand Management training course by EuroMaTech provides a holistic understanding of how to create, manage, and evaluate communication activities that shape public perception and build brand value.
Participants will learn how to influence stakeholders, manage integrated campaigns, and measure outcomes that support strategic objectives. By the end of this course, delegates will have the confidence to lead communication initiatives that strengthen brand reputation and drive long-term business success.
TRAINING OUTLINE
Day 1: How Marketing Communication Works?
- The Communications Process
- How Audiences Process Information and Make Decisions
- Establishing and Maintaining Successful Stakeholder Relationships
- Above and Below the Line Activities
- Ethics, Responsibility and Codes of Practice
- Understanding Global Audiences and Communication Challenges
Day 2: The Marketing Communications Mix
- How and When to Use the Tools: Advertising, Sales Promotion, Public Relations, Direct Marketing, Personal Selling
- Choosing Between the Different Medium: Broadcast, Print, Outdoor, Digital, Social Media, In-Store
- Co-Ordinating and Integrating Marketing Communication Activities
- Insights Into Media Planning and Buying
- Developing Effective Messages Using the Different Types of Appeals
- Creating Content Audiences Pay Attention to and Understand
Day 3: Managing Marketing Communication Programmes and Campaigns
- Selecting Between the Different Marketing Communication Strategies
- Frameworks for Planning Communication Activities
- Developing Advertising and Sales Promotion Campaigns
- Developing Public Relations and Direct Marketing Campaigns
- Finances: Forecasting Expenditure and Allocating Budgets
- Metrics and Evaluating the Effectiveness of Communication Activities
Day 4: Developing and Managing Brand Identity
- Elements of a Brand: Logo Block, Strapline, Typefaces, Typography, Colours, Tone of Voice, Photographic Style, Grids
- A-Z Steps for Building a Brand: Researching Markets, Finding a Niche, Putting Your Culture and Identity Into Words, Creating the Brand Manual, Explaining the Brand to Different Audiences, Keeping Your Brand Alive
- More Complex Branding Decisions: Naming Families, Positioning, Extensions, Multi-Branding, Repositioning
- Reproducing the Brand: Online, Video, Brochures, Stationery, Packaging, Signage, Promotional Items, Uniforms, Vehicles
- The People Aspects: Finding Champions to Keep You On-Brand, Persuading Customers to Pledge Loyalty to Your Brand, Defending Against Internal and External Threats
- Best Practice Branding Case Studies
Day 5: Action Planning
- Putting it All Together: Developing a Marketing Communications Plan Tailored to Your Organisation and Stakeholders
- Identifying and Setting Priorities for Implementation
- Winning Support from Key Internal Personnel for Implementation
- Personal Coaching: Presenting the Challenges You Will Face Implementing Your Plan, for Feedback and Support
- Developing a Personal Action Plan Based on Your Strengths and Areas for Development Identified During this Programme
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ACCREDITATION
EuroMaTech is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
Euromatech is a Knowledge & Human Development Authority (KHDA) approved training institute in Dubai, licensed and approved to deliver training courses in the UAE.
The KHDA is the regulatory authority in the UAE, that oversees administering, approving, supervising, and controlling the activities of various education providers in the UAE. We are proud of our commitment to ensuring quality training courses and status as a KHDA-approved training provider.
FAQ
EuroMaTech provides a range of ISO certification and compliance training courses, including:
- ISO 9001 – Quality Management Systems Training
- ISO 45001 – Occupational Health & Safety Management Training
- ISO 14001 – Environmental Management Systems Training
These courses help organizations adopt internationally recognized standards and improve their overall performance.
To register for a training course, you can:
- Visit the EuroMaTech website, browse the available courses, and follow the online registration process.
- Contact EuroMaTech’s support team for assistance with course selection or inquiries about corporate training solutions.
EuroMaTech stands out as a leader in training and professional development due to:
- 30+ years of experience delivering high-impact training courses across industries.
- Accreditations from leading institutions, ensuring top-tier course quality and recognition.
- A portfolio of thousands of training courses, serving professionals at every level.
- A focus on innovation and future-ready learning models, including blended and digital training.
- Long-term partnerships with organizations globally, ensuring sustained success through talent development.
EuroMaTech has successfully delivered thousands of training courses, with thousands of professionals from over 50 countries attending annually.
We are happy to share the profiles of our expert instructors. To learn more about their qualifications and experience, please contact us [email protected]
We provide two flexible training formats to suit your preferences:
- Classroom Training: Experience in-person learning with expert instructors. Engage in interactive discussions, hands-on activities, and benefit from face-to-face networking.
- Online Training: Join live online sessions from anywhere, offering flexibility for those with busy schedules or who prefer remote learning.
- In-House Training: We can bring our training directly to your organization, allowing for tailored sessions that address your specific needs and objectives.
Yes, we provide tailored training solutions designed to meet the specific needs of your organization. Customized courses can be delivered either in-person or online, and you can select the dates and duration that best fit your schedule. For more details, please contact us at [email protected]
Yes, we can assist you with the following:
- Corporate Discount: If available, we can extend our corporate discount for your stay at selected hotels.
- Hotel Suggestions: We can provide recommendations for nearby hotels based on your preferences and budget.
Feel free to explore online booking platforms for the most cost-effective options.
