An Intensive 5-day Training Course
Retail Customer Experience
Enhancing In-Store Engagement and Satisfaction
CLASSROOM DATES
INTRODUCTION
This EuroMaTech Training course is designed to equip retail professionals in Saudi Arabia and the GCC region with practical strategies to elevate customer experience in-store and online. With the evolving expectations of customers and the unique retail environment in the region, this training course blends foundational principles with local market insights, ensuring participants can apply these techniques immediately. Through interactive sessions, realistic role plays, and case studies, participants will learn to deliver seamless, memorable experiences across touchpoints.
This Retail Customer Experience training course will highlight:
- Effective in-store experience strategies for GCC retail
- Techniques for understanding and meeting customer expectations
- Methods for creating a positive and efficient service culture
- Omnichannel integration for consistent online and offline experiences
- Practical applications through role plays and GCC-focused case studies
TRAINING OBJECTIVES
At the end of this EuroMaTech training course, you will learn to:
- Understand customer expectations in GCC retail
- Develop effective in-store engagement strategies
- Analyze and apply customer service best practices
- Enhance communication and service delivery skills
- Create seamless omnichannel customer journeys
WHO SHOULD ATTEND?
This EuroMaTech training course is suitable to a wide range of professionals in retail but will greatly benefit:
- Front-line staff aiming to enhance their customer service skills
- Store managers responsible for in-store experience and customer satisfaction
- Retail team leaders seeking to create a positive service environment
- Customer experience professionals focused on regional insights
- GCC retail professionals looking to advance their skills in omnichannel experience
TRAINING METHODOLOGY
This Retail Customer Experience training course employs a mix of lectures, group discussions, and interactive activities, with each day comprising 66% lecture/discussion and 33% hands-on role plays and case studies. This blend ensures participants gain both theoretical understanding and practical application of key concepts.
TRAINING SUMMARY
Sending delegates to this training course enables participants and their organizations to:
- Improve in-store customer satisfaction metrics
- Increase customer loyalty through effective service strategies
- Enhance brand reputation in the GCC market
- Boost employee engagement and service excellence
- Foster a customer-focused retail culture
- Drive sales through enhanced customer interactions
- Strengthen customer interaction and problem-solving skills
- Gain insights into regional customer service expectations
- Build confidence in handling complex customer situations
- Improve communication and interpersonal skills
- Learn practical skills to drive in-store and online engagement
- Enhance career prospects in retail customer experience
TRAINING OUTLINE
Day One: Foundations of Retail Customer Experience
- Understanding customer expectations in GCC retail markets
- Core principles of customer service and engagement
- Importance of cultural context in Saudi Arabia and GCC retail
- Techniques for active listening and effective communication
- Creating a welcoming and inclusive store atmosphere
- Group exercise: Role-play customer interactions with cultural insights
Day Two: Enhancing In-Store Engagement
- Engaging customers through personalized service
- Building customer loyalty and trust through consistent service
- Best practices for in-store layout and customer flow
- Identifying and exceeding customer needs and expectations
- Managing high-stress customer interactions with tact
- Case study: Regional brand success stories in customer engagement
Day Three: Advanced Customer Service Skills for Front-line Staff
- Understanding the customer journey and pain points in-store
- Developing problem-solving and conflict resolution skills
- Communicating effectively with challenging customers
- Techniques for up-selling and cross-selling in retail
- Ensuring a cohesive and positive team service approach
- Role play: Managing complex customer scenarios effectively
Day Four: Leadership and Service Excellence for Management
- Building a customer-centric store culture
- Coaching and training front-line staff for service excellence
- Monitoring and improving customer experience metrics
- Handling customer complaints and feedback constructively
- Developing loyalty programs tailored to GCC customers
- Group exercise: Creating a customer service improvement plan
Day Five: The Digital Customer Experience & Omnichannel Integration
- Integrating digital touchpoints with the in-store experience
- Basics of omnichannel customer journeys for retail
- Online customer engagement and retention strategies
- Importance of social media and mobile experience for GCC customers
- Managing online reviews and customer feedback effectively
- Case study: GCC retail examples of successful omnichannel strategies
CALL ME BACK
Do you wish for us to conduct this course at your premises?
Discover In-House Solutions
FAQ
Do you provide assistance with hotel accommodation?
Yes, we can assist you with the following:
- Corporate Discount: If available, we can extend our corporate discount for your stay at selected hotels.
- Hotel Suggestions: We can provide recommendations for nearby hotels based on your preferences and budget.
Feel free to explore online booking platforms for the most cost-effective options.
Do you offer customized training for organizations?
Yes, we provide tailored training solutions designed to meet the specific needs of your organization. Customized courses can be delivered either in-person or online, and you can select the dates and duration that best fit your schedule. For more details, please contact us at [email protected]
What types of training formats do you offer?
We provide two flexible training formats to suit your preferences:
- Classroom Training: Experience in-person learning with expert instructors. Engage in interactive discussions, hands-on activities, and benefit from face-to-face networking.
- Online Training: Join live online sessions from anywhere, offering flexibility for those with busy schedules or who prefer remote learning.
- In-House Training: We can bring our training directly to your organization, allowing for tailored sessions that address your specific needs and objectives.
Can you assist with visa arrangements?
Yes, we can help by issuing an official Letter of Invitation once you’ve confirmed your training registration, which can assist in your visa application process.
Who will be the senior consultant leading the training?
We are happy to share the profiles of our expert instructors. To learn more about their qualifications and experience, please contact us [email protected]
