An Intensive 5-day Training Course
Mastering and Managing Professional Communications
Learn How to Master and Manage Professional Communications to Build Strong Business Relationships
CLASSROOM DATES
INTRODUCTION
This highly interactive and engaging EuroMaTech training course will help you to develop a toolkit of skills and understandings to drive effective communications practice in your organisation. PR and Communications are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global. The Mastering and Managing Professional Communications training course will help delegates to be more adaptable to changing needs of your stakeholders and business partners. It establishes the importance of strategy in developing communications plans and the personal leadership skills to implement and manage public relations activities. You will look at practical ways in which a communications strategy can be created, as an integral part of corporate strategy. It will help you take control and responsibility for shaping and delivering campaigns, keep you on top of your workload, manage and motivate people and plan and develop your project management skills to deliver effective, timely and cost-effective communication training course.
This EuroMaTech training course will explain the principles of emotional intelligence, effective negotiating, analytical thinking and influencing, demonstrate how they work in practice and enable you to handle the dynamics of media and reputation management. You will build your confidence in communication and learn:
- The tools and techniques for managing internal communications, morale and mood
- How to manage the media including social media
- How to think strategically, plan and manage time, staff and budgets effectively
- How to shape external perceptions of your organisation and drive its reputation
- Negotiating, brief-taking, influencing and presentation skills
TRAINING OBJECTIVES
The Mastering and Managing Professional Communications training course will enable participants to:
- Set Corporate Affairs in strategic anticipatory and effective context to assess options
- Understand the PR planning cycle and how to set an annual plan and clear objectives
- Develop an understanding of stakeholder training course for regular, clear communication
- Examine the development of Corporate Affairs tools and how to influence at all levels
- Understand the development of strategy / plans / tactics and leadership of these key areas
- Understand evaluation and the interpretation and use of research
- Develop and manage a communications team effectively
- Organise tasks in order of importance and urgency and set project schedules
WHO SHOULD ATTEND?
This EuroMaTech training course is designed for communications professionals who would like to improve, refresh and upgrade their skills and for their managers. It would also benefit any professional whose role includes advising leadership on communication, communicating with clients, suppliers, partners and staff of the organisation. It is particularly beneficial to:
- PR professionals and their Managers
- Public Affairs Staff
- Corporate Communications Specialists
- Marketing Professionals
- Customer Service Professionals and
- Internal Communications Specialists
TRAINING METHODOLOGY
This Professional Communications training course is carefully designed to address all styles of learning and to engage participants fully through the use of training materials, exercises, training videos and discussions of relevant organisational issues. Trainings and discussions are either preceded or followed by powerful individual or group exercises. These exercises provide opportunities for personal participation in real situations. Each day every participant will make one presentation and full feedback will be given. This process makes the training fun filled, fast-paced and challenging. The environment is secure, uplifting and confidence-building.is an intensive, interactive experience illustrated throughout with practical examples. (Also more Business Communication Training Courses)
TRAINING SUMMARY
This EuroMaTech training course in Mastering and Managing Professional Communications looks at variety of corporate communications tools and models before examining in details the potential value and role of key stakeholders in the corporate affairs / PR process. It looks at approaches that will permeate the whole organisation as well as the specialist disciplines within PR and communications. Firmly establishing the place of PR in the company, the training looks at the contributions that can be measured. Participants will be introduced to the process of developing a communications strategy and plan. The skills of day-to-day management concentrate on the management of time and projects, team development and management of performance.
TRAINING OUTLINE
Day 1: Introduction and Welcome: The Power of Communication
- Corporate communications overview and strategy
- The evolving practice of corporate communications in the 21st Century
- Informing, engaging and influencing stakeholders and business partners
- Using Neurosciences Insights to influence and persuade
- Cialdini’s principles of persuasion and influencing
- Moments of Truth, Touchpoints, reputation and personal leadership
- Measuring and developing emotional capital
Day 2: From the Inside Out: Crafting Consistent Messages
- Internal communications means and methods; Setting internal communications goals
- Communication as a change agent  – working adaptably with internal clients
- Using insight research and feedback for continuous improvement
- Communications, culture and performance – influencing the workforce
- Communications channels mapping and monitoring
- Storytelling, content management, the media and internal / external alignment
- Measuring internal communications effectiveness
Day 3: Teamwork in a Networked Organisation
- The development of effective, adaptable task teams across organisational functions
- Engaging and motivating teams using emotional intelligence
- Managing performance to enable distributed proactive personal leadership
- Project management and scheduling using Gantt charts
- Workload / time management and adaptable / agile processes
- Evaluating your progress and continuous personal / team improvement
Day 4: Negotiating, Influencing and Presentation Skills
- A planned and analytical approach to negotiation
- Preparing for effective negotiation and dealing with difficult people
- The negotiating process – using emotional intelligence
- Presenting to client’s and colleagues – the 15 minute preparation method
- Structure, delivery and body language
- Practice presentations with feedback
Day 5: The Communications Strategy and Plan
- The managers’ role integrating strategic, operational and tactical leadership
- The Big Picture: Business Strategy Overview and matching communications strategy
- Setting SMART objectives through analytical thinking
- Building a communications activity plan – regular stakeholder communication/influence
- Building a communications activity plan – managing issues and planning campaigns
- Communicating the plan to senior management and to the team
- End of course review and evaluation
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ACCREDITATION
EuroMaTech is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
Euromatech is a Knowledge & Human Development Authority (KHDA) approved training institute in Dubai, licensed and approved to deliver training courses in the UAE.
The KHDA is the regulatory authority in the UAE, that oversees administering, approving, supervising, and controlling the activities of various education providers in the UAE. We are proud of our commitment to ensuring quality training courses and status as a KHDA-approved training provider.
FAQ
We are happy to share the profiles of our expert instructors. To learn more about their qualifications and experience, please contact us info@euromatech.com
We provide two flexible training formats to suit your preferences:
- Classroom Training: Experience in-person learning with expert instructors. Engage in interactive discussions, hands-on activities, and benefit from face-to-face networking.
- Online Training: Join live online sessions from anywhere, offering flexibility for those with busy schedules or who prefer remote learning.
- In-House Training: We can bring our training directly to your organization, allowing for tailored sessions that address your specific needs and objectives.
Yes, we provide tailored training solutions designed to meet the specific needs of your organization. Customized courses can be delivered either in-person or online, and you can select the dates and duration that best fit your schedule. For more details, please contact us at inhouse@euromatech.com
Yes, we can assist you with the following:
- Corporate Discount: If available, we can extend our corporate discount for your stay at selected hotels.
- Hotel Suggestions: We can provide recommendations for nearby hotels based on your preferences and budget.
Feel free to explore online booking platforms for the most cost-effective options.
EuroMaTech has successfully delivered thousands of training courses, with thousands of professionals from over 50 countries attending annually.
EuroMaTech provides a range of ISO certification and compliance training courses, including:
- ISO 9001 – Quality Management Systems Training
- ISO 45001 – Occupational Health & Safety Management Training
- ISO 14001 – Environmental Management Systems Training
These courses help organizations adopt internationally recognized standards and improve their overall performance.
To register for a training course, you can:
- Visit the EuroMaTech website, browse the available courses, and follow the online registration process.
- Contact EuroMaTech’s support team for assistance with course selection or inquiries about corporate training solutions.
EuroMaTech stands out as a leader in training and professional development due to:
- 30+ years of experience delivering high-impact training courses across industries.
- Accreditations from leading institutions, ensuring top-tier course quality and recognition.
- A portfolio of thousands of training courses, serving professionals at every level.
- A focus on innovation and future-ready learning models, including blended and digital training.
- Long-term partnerships with organizations globally, ensuring sustained success through talent development.
