An Intensive 5-day Training Course
Business Relationship Management (BRM)
Excel in Business Relationship Management (BRM) to Build Stronger Partnerships and Drive Success
CLASSROOM DATES
INTRODUCTION
Strategic relationships are the most valuable currency in modern business. They fuel innovation, drive value, and create a lasting competitive advantage for any organization. This intensive Business Relationship Management Course is designed to transform professionals into strategic powerhouses, equipped to cultivate these critical connections. Participants will learn to move beyond a traditional support role and step into a strategic partnership position, directly influencing organizational outcomes and driving purposeful change. The training provides a comprehensive framework for building a mature BRM capability, which acts as a catalyst for productivity, agility, and growth.
This EuroMaTech training goes beyond theory, focusing on the practical application of BRM disciplines. Delegates will gain a profound understanding of how to connect relationship-building activities directly to measurable business results. The curriculum is built to empower you with the mastery of fundamental concepts and advanced techniques necessary for success.
- Develop Core Competencies: Build the essential knowledge, strategic skills, and proactive mindsets that define the high-performing BRM role.
- Apply Best Practices: Utilize proven industry best practices to construct effective, trust-based relationships that consistently deliver value.
- Articulate BRM Value: Confidently communicate the strategic impact and quantifiable value of the BRM function to key stakeholders and decision-makers.
- Grow Organizational Capability: Possess the necessary tools and roadmap to initiate and advance the BRM capability within your own organization, maturing its practice over time.
- Build Professional Confidence: Leave feeling significantly more confident, empowered, and effective in your role as a strategic business relationship manager.
Unlocking this capability is paramount for any corporation aiming to thrive in a complex marketplace, while the transferable skills secured will profoundly advance your career trajectory.
TRAINING OBJECTIVES
This Business Relationship Management training course is meticulously designed to deliver specific, high-impact outcomes that align with clear business needs. The course empowers professionals to mobilize their organization beyond a narrow focus on profit and products, championing a broader perspective that encompasses people, overarching purpose, and planetary responsibility.
- Master Core Concepts: Achieve mastery of the BRM concept, its roles, and its strategic contribution to an organization’s purpose.
- Drive Broader Value: Mobilize an organization beyond profit and products to encompass its impact on people, purpose, and planet.
- Integrate BRM: Learn how to integrate BRM principles completely into every element of your organization's operations.
- Practice with Tools: Gain hands-on practice with the core BRM approaches, tools, and templates used to achieve consistent results.
- Advance Capability: Develop strategies to advance the BRM capability to evolve culture, build partnerships, and drive value.
Ultimately, this training equips you to advance the BRM capability to consciously evolve company culture, build authentic partnerships, drive sustainable value, and satisfy a deeper organizational mission.
TRAINING METHODOLOGY
This EuroMaTech BRM Training course employs a dynamic and engaging learning approach. The methodology combines insightful presentations with interactive practical exercises.
This immersive experience is supported by relevant video materials and collaborative group activities. Real-world case studies are used to reflect common business challenges.
Delegates are actively encouraged to participate and contribute throughout the session. The focus is on relating the principles of Business Relationship Management directly to the needs of their workplace.
TRAINING SUMMARY
This Business Relationship Management training course covers essential skills for strategic influence. You will learn to communicate persuasively and with maximum impact. The training provides the confidence to handle challenging situations with professionalism. It also develops the flexibility needed to adapt to dynamic business environments.
A key benefit is gaining clarity about your professional identity and aspirations. This self-awareness is fundamental for developing deeper, more trusting relationships. These advanced competencies are crucial for inspiring teams to achieve organizational goals. You will learn effective techniques for influencing individuals to support your strategic direction.
TRAINING OUTLINE
Day 1: BRM Introduction - The Bigger Picture
- Overview of BRM: The 5W1H Questions Answered
- Relationship-Centered Organization
- Theory of Relationshipism
- The Concept of “Triple Bottom Line”
- BRM Capability, Role (Scope & Mindset), Activity Domains
- BRM Challenges
- BRM Role Competency Model
Day 2: BRM Capability - Evolve Culture
- Evolve Culture Framework
- Purposeful Narrative
- Desired Behaviors/Shared Ownership, Leadership-as-Practice
- Influential Relationships
- Personal Growth/Growth Mindset
- Tools for “Evolving Culture”: Storytelling, Language Matters, Relationship Network Directory
Day 3: BRM Capability - Build Partnerships
- Build Partnerships Framework
- Relationship Maturity and Quality
- Partnering Mindsets
- Relationship Discovery
- Relationship Nurturing
- Tools for “Building Partnerships”: Relationship Maturity Model (RMM), Relationship Strategy on a Page (RSOAP)
Day 4: BRM Capability - Drive Value
- What is Value?
- Types of Value
- Sources of Value
- Drive Value Framework
- Value Discovery, Realization & Results
- Tools for “Driving Values”: Idea Document, Value Plan, Value Optimization Report
Day 5: BRM Capability: Satisfy Purpose
- Satisfy Purpose Framework
- Satisfying Purpose through the BRM Capability
- Satisfying Purpose through the Triple Bottom Line
- Social Value
- BRM Team
- BRM Team Definition
- BRM Team Purpose, Mission, and Vision
- Assessing the Value of a BRM Team
- Organizing a BRM Team
- Leading a BRM Team
- Transition Management
- Coaching BRMs
CALL ME BACK
Do you wish for us to conduct this course at your premises?
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ACCREDITATION
EuroMaTech is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
Euromatech is a Knowledge & Human Development Authority (KHDA) approved training institute in Dubai, licensed and approved to deliver training courses in the UAE.
The KHDA is the regulatory authority in the UAE, that oversees administering, approving, supervising, and controlling the activities of various education providers in the UAE. We are proud of our commitment to ensuring quality training courses and status as a KHDA-approved training provider.
FAQ
EuroMaTech provides a range of ISO certification and compliance training courses, including:
- ISO 9001 – Quality Management Systems Training
- ISO 45001 – Occupational Health & Safety Management Training
- ISO 14001 – Environmental Management Systems Training
These courses help organizations adopt internationally recognized standards and improve their overall performance.
To register for a training course, you can:
- Visit the EuroMaTech website, browse the available courses, and follow the online registration process.
- Contact EuroMaTech’s support team for assistance with course selection or inquiries about corporate training solutions.
EuroMaTech stands out as a leader in training and professional development due to:
- 30+ years of experience delivering high-impact training courses across industries.
- Accreditations from leading institutions, ensuring top-tier course quality and recognition.
- A portfolio of thousands of training courses, serving professionals at every level.
- A focus on innovation and future-ready learning models, including blended and digital training.
- Long-term partnerships with organizations globally, ensuring sustained success through talent development.
EuroMaTech has successfully delivered thousands of training courses, with thousands of professionals from over 50 countries attending annually.
We are happy to share the profiles of our expert instructors. To learn more about their qualifications and experience, please contact us info@euromatech.com
We provide two flexible training formats to suit your preferences:
- Classroom Training: Experience in-person learning with expert instructors. Engage in interactive discussions, hands-on activities, and benefit from face-to-face networking.
- Online Training: Join live online sessions from anywhere, offering flexibility for those with busy schedules or who prefer remote learning.
- In-House Training: We can bring our training directly to your organization, allowing for tailored sessions that address your specific needs and objectives.
Yes, we provide tailored training solutions designed to meet the specific needs of your organization. Customized courses can be delivered either in-person or online, and you can select the dates and duration that best fit your schedule. For more details, please contact us at inhouse@euromatech.com
Yes, we can assist you with the following:
- Corporate Discount: If available, we can extend our corporate discount for your stay at selected hotels.
- Hotel Suggestions: We can provide recommendations for nearby hotels based on your preferences and budget.
Feel free to explore online booking platforms for the most cost-effective options.
