An Intensive 5-day Training Course
Business Relationship Management (BRM)
Excel in Business Relationship Management (BRM) to Build Stronger Partnerships and Drive Success
CLASSROOM DATES
INTRODUCTION
The Business Relationship Management Training Course highlights how strategic relationships have become a defining advantage in modern organisations. In a competitive landscape where value, innovation, and agility determine long-term success, the ability to cultivate and sustain meaningful partnerships is essential. This BRM Course is designed to elevate professionals from traditional support roles to influential strategic partners who contribute directly to organisational impact.
This EuroMaTech BRM training emphasises the evolution of Business Relationship Management into a powerful organisational capability. Participants learn how to build maturity in the BRM function, enabling stronger alignment, improved collaboration, and a clearer link between relationships and measurable business results. The course provides a practical, application-focused learning journey that connects theory to real-world performance.
Throughout the Business Relationship Management Training Course, participants explore core competencies, strategic principles, and best practices that define a high-performing BRM role. They gain the clarity and skill required to articulate the value of BRM, influence decision-makers, and drive meaningful change across teams and departments.
The training also equips delegates with practical tools that support the advancement of BRM capability within an organisation. These tools help build confidence, elevate strategic contribution, and reinforce the BRM mindset.
Key themes covered in this BRM Course include:
- Building strategic relationship-driven capabilities
- Aligning BRM practices with organisational purpose
- Applying industry best practices to strengthen trusted partnerships
- Communicating BRM value effectively to stakeholders
- Advancing BRM maturity to support sustainable organisational growth
KEY SKILLS YOU WILL GAIN
After completing this training course, participants will be able to demonstrate the following skills and competencies:
Partnership Building – Strengthen your ability to cultivate trust-based, high-value relationships across the organisation.
Value Communication – Confidently articulate the strategic impact and tangible outcomes of BRM initiatives.
Collaborative Influence – Enhance your capability to guide stakeholders, shape dialogue, and influence decisions.
Organisational Alignment – Apply BRM principles to connect people, purpose, and capability with business goals.
Capability Development – Build the skills needed to advance BRM maturity and contribute to a relationship-centred culture.
TRAINING OBJECTIVES
The Business Relationship Management Training Course is structured to deliver targeted, high-impact learning outcomes that help professionals strengthen their strategic contribution. By the end of this BRM Course, participants will be able to:
- Master core BRM concepts, roles, and their strategic relevance
- Drive broader value by aligning organisational impact with people, purpose, and planet
- Integrate BRM principles across processes, teams, and operations
- Apply BRM tools, templates, and practical frameworks to achieve consistent results
- Develop strategies to evolve culture, build authentic partnerships, and drive organisational value
- Advance BRM capability to support long-term mission, culture, and performance outcomes
WHO SHOULD ATTEND?
This Business Relationship Management Training Course is suitable for professionals seeking to strengthen strategic influence, improve cross-functional collaboration, and build trusted business partnerships. It is especially valuable for individuals responsible for driving organisational value and fostering relationship-centric cultures. This BRM Course is ideal for:
- Business Relationship Managers and BRM aspirants
- Project Managers, Program Managers, and Portfolio Professionals
- IT Managers, Service Managers, and Digital Transformation Leads
- Business Analysts and Process Improvement Professionals
- Department Heads and Functional Leaders
- Change, Transformation, and Strategy Professionals
- Anyone engaged in building partnerships and delivering strategic business value
TRAINING METHODOLOGY
This EuroMaTech BRM Course uses a dynamic learning methodology that blends structured presentations with hands-on practical exercises. Each module is designed to deepen understanding through interactive discussions, guided analysis, and real-world application.
Delegates will engage in group activities, case studies, and scenario-based exercises that reflect common business challenges. Video materials and collaborative tasks help reinforce key concepts while encouraging open discussion and shared insights.
Active participation is encouraged throughout the Business Relationship Management Training Course, ensuring that participants can directly relate BRM principles to their own workplace environments. This practical approach supports stronger retention and more effective application of BRM tools and techniques.
TRAINING SUMMARY
The Business Relationship Management Training Course provides a strong foundation in the competencies required to operate as a strategic partner within any organisation. Participants gain the skills needed to communicate with influence, handle complex business challenges, and build trusted partnerships that drive meaningful outcomes.
Through this EuroMaTech BRM Course, professionals develop greater clarity around their strategic role, identity, and objectives. This heightened self-awareness is essential for deepening connections and establishing credibility across teams and stakeholders.
The training further equips delegates with practical techniques for navigating dynamic environments, strengthening workplace relationships, and guiding others towards organisational goals. These competencies empower participants to influence decisions, create alignment, and deliver sustainable business value.
TRAINING OUTLINE
Day 1: BRM Introduction - The Bigger Picture
- Overview of BRM: The 5W1H Questions Answered
- Relationship-Centered Organization
- Theory of Relationshipism
- The Concept of “Triple Bottom Line”
- BRM Capability, Role (Scope & Mindset), Activity Domains
- BRM Challenges
- BRM Role Competency Model
Day 2: BRM Capability - Evolve Culture
- Evolve Culture Framework
- Purposeful Narrative
- Desired Behaviors/Shared Ownership, Leadership-as-Practice
- Influential Relationships
- Personal Growth/Growth Mindset
- Tools for “Evolving Culture”: Storytelling, Language Matters, Relationship Network Directory
Day 3: BRM Capability - Build Partnerships
- Build Partnerships Framework
- Relationship Maturity and Quality
- Partnering Mindsets
- Relationship Discovery
- Relationship Nurturing
- Tools for “Building Partnerships”: Relationship Maturity Model (RMM), Relationship Strategy on a Page (RSOAP)
Day 4: BRM Capability - Drive Value
- What is Value?
- Types of Value
- Sources of Value
- Drive Value Framework
- Value Discovery, Realization & Results
- Tools for “Driving Values”: Idea Document, Value Plan, Value Optimization Report
Day 5: BRM Capability: Satisfy Purpose
- Satisfy Purpose Framework
- Satisfying Purpose through the BRM Capability
- Satisfying Purpose through the Triple Bottom Line
- Social Value
- BRM Team
- BRM Team Definition
- BRM Team Purpose, Mission, and Vision
- Assessing the Value of a BRM Team
- Organizing a BRM Team
- Leading a BRM Team
- Transition Management
- Coaching BRMs
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ACCREDITATION
EuroMaTech is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
Euromatech is a Knowledge & Human Development Authority (KHDA) approved training institute in Dubai, licensed and approved to deliver training courses in the UAE.
The KHDA is the regulatory authority in the UAE, that oversees administering, approving, supervising, and controlling the activities of various education providers in the UAE. We are proud of our commitment to ensuring quality training courses and status as a KHDA-approved training provider.
FAQ
EuroMaTech provides a range of ISO certification and compliance training courses, including:
- ISO 9001 – Quality Management Systems Training
- ISO 45001 – Occupational Health & Safety Management Training
- ISO 14001 – Environmental Management Systems Training
These courses help organizations adopt internationally recognized standards and improve their overall performance.
To register for a training course, you can:
- Visit the EuroMaTech website, browse the available courses, and follow the online registration process.
- Contact EuroMaTech’s support team for assistance with course selection or inquiries about corporate training solutions.
EuroMaTech stands out as a leader in training and professional development due to:
- 30+ years of experience delivering high-impact training courses across industries.
- Accreditations from leading institutions, ensuring top-tier course quality and recognition.
- A portfolio of thousands of training courses, serving professionals at every level.
- A focus on innovation and future-ready learning models, including blended and digital training.
- Long-term partnerships with organizations globally, ensuring sustained success through talent development.
EuroMaTech has successfully delivered thousands of training courses, with thousands of professionals from over 50 countries attending annually.
We are happy to share the profiles of our expert instructors. To learn more about their qualifications and experience, please contact us [email protected]
We provide two flexible training formats to suit your preferences:
- Classroom Training: Experience in-person learning with expert instructors. Engage in interactive discussions, hands-on activities, and benefit from face-to-face networking.
- Online Training: Join live online sessions from anywhere, offering flexibility for those with busy schedules or who prefer remote learning.
- In-House Training: We can bring our training directly to your organization, allowing for tailored sessions that address your specific needs and objectives.
Yes, we provide tailored training solutions designed to meet the specific needs of your organization. Customized courses can be delivered either in-person or online, and you can select the dates and duration that best fit your schedule. For more details, please contact us at [email protected]
Yes, we can assist you with the following:
- Corporate Discount: If available, we can extend our corporate discount for your stay at selected hotels.
- Hotel Suggestions: We can provide recommendations for nearby hotels based on your preferences and budget.
Feel free to explore online booking platforms for the most cost-effective options.
