An Intensive 5-day Training Course
Google Analytics
Mastering Website Performance with Google Analytics
INTRODUCTION
This EuroMaTech Google Analytics Training is designed for professionals and beginners seeking to understand the full capabilities of Google Analytics. The course introduces the fundamentals of setting up an account, applying tracking codes, and configuring dashboards to collect and interpret valuable data. Participants will learn how to navigate the platform efficiently and extract actionable insights to improve marketing and operational performance.
Through this Google Analytics Course, participants will gain practical knowledge of audience, acquisition, and behavior metrics — learning how to connect business objectives to campaign results. The course emphasizes hands-on learning, ensuring that delegates leave with both the confidence and technical understanding required to apply Google Analytics effectively in real-world scenarios.
Key highlights of this Google Analytics Training include:
- Navigating the Google Analytics interface and essential tools
- Setting up dashboards, reports, and filters for accurate tracking
- Understanding audience, acquisition, and behavior data
- Creating goals and campaign tracking for performance measurement
TRAINING OBJECTIVES
By the end of this Google Analytics Course, participants will be able to:
- Understand the concept and purpose of web analytics in digital performance measurement
- Identify and explain the core components of Google Analytics
- Set up and manage dashboards to visualize key performance data
- Generate, interpret, and analyze audience and acquisition reports
- Link business objectives to digital marketing campaigns and measure ROI
- Apply insights from reports to refine strategy, improve engagement, and optimize conversions
WHO SHOULD ATTEND?
This EuroMaTech Google Analytics Training is ideal for professionals who want to leverage analytics to enhance marketing and business outcomes. It is especially beneficial for:
- Digital Marketing Professionals and Campaign Managers
- Business Analysts and Marketing Strategists
- Web Developers and IT Specialists managing website performance
- Entrepreneurs and Start-up Owners seeking to measure online growth
- Content Managers and SEO Specialists tracking website traffic trends
This Google Analytics Course is also suitable for beginners who want to gain a foundational understanding of data measurement, reporting, and digital marketing analytics.
TRAINING METHODOLOGY
This Google Analytics Training uses a blend of instructor-led sessions, demonstrations, and interactive exercises to provide a comprehensive learning experience. Participants will learn through live platform navigation, real-time report generation, and group-based analysis discussions.
The course integrates practical case studies and exercises to ensure that participants can directly apply what they learn. By combining theory with hands-on implementation, this EuroMaTech course ensures participants develop both technical proficiency and strategic insight in using Google Analytics to drive organizational success.
TRAINING SUMMARY
The Google Analytics Course by EuroMaTech equips professionals with the essential tools and knowledge to measure, analyze, and improve digital performance effectively. It bridges the gap between data and strategy — empowering participants to make informed decisions that drive marketing efficiency and business growth.
Participants will complete the course with the ability to design meaningful dashboards, interpret reports accurately, and align analytics insights with broader business goals. Whether managing a corporate website, an e-commerce platform, or digital marketing campaigns, this Google Analytics Training provides the skills needed to harness data for continuous improvement and long-term success.
TRAINING OUTLINE
Day 1: Introducing Google Analytics
- Analysis vs. Analytics
- Webpage Analytics
- Why Digital Analytics?
- How Google Analytics Works
- Google Analytics Setup
- How to Set Up Views with Filters
Day 2: The Google Analytics Interface
- Navigating Google Analytics
- Understanding Overview Reports
- Understanding Full Reports
- How to Share Reports
- How to Set Up Dashboards and Shortcuts
Day 3: Basic Reports
- Audience Reports
- Acquisition Reports
- Behavior Reports
Day 4: Basic Campaign
- Use Goals to Measure Business Objectives
- How to Measure Custom Campaigns
- Tracking Campaigns
Day 5: Campaign and Conversion Tracking
- Tracking Campaigns with the URL Builder
- How to Measure Google Ads Campaigns
- Course Review
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ACCREDITATION
EuroMaTech is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
Euromatech is a Knowledge & Human Development Authority (KHDA) approved training institute in Dubai, licensed and approved to deliver training courses in the UAE.
The KHDA is the regulatory authority in the UAE, that oversees administering, approving, supervising, and controlling the activities of various education providers in the UAE. We are proud of our commitment to ensuring quality training courses and status as a KHDA-approved training provider.
FAQ
EuroMaTech provides a range of ISO certification and compliance training courses, including:
- ISO 9001 – Quality Management Systems Training
- ISO 45001 – Occupational Health & Safety Management Training
- ISO 14001 – Environmental Management Systems Training
These courses help organizations adopt internationally recognized standards and improve their overall performance.
To register for a training course, you can:
- Visit the EuroMaTech website, browse the available courses, and follow the online registration process.
- Contact EuroMaTech’s support team for assistance with course selection or inquiries about corporate training solutions.
EuroMaTech stands out as a leader in training and professional development due to:
- 30+ years of experience delivering high-impact training courses across industries.
- Accreditations from leading institutions, ensuring top-tier course quality and recognition.
- A portfolio of thousands of training courses, serving professionals at every level.
- A focus on innovation and future-ready learning models, including blended and digital training.
- Long-term partnerships with organizations globally, ensuring sustained success through talent development.
EuroMaTech has successfully delivered thousands of training courses, with thousands of professionals from over 50 countries attending annually.
We are happy to share the profiles of our expert instructors. To learn more about their qualifications and experience, please contact us [email protected]
We provide two flexible training formats to suit your preferences:
- Classroom Training: Experience in-person learning with expert instructors. Engage in interactive discussions, hands-on activities, and benefit from face-to-face networking.
- Online Training: Join live online sessions from anywhere, offering flexibility for those with busy schedules or who prefer remote learning.
- In-House Training: We can bring our training directly to your organization, allowing for tailored sessions that address your specific needs and objectives.
Yes, we provide tailored training solutions designed to meet the specific needs of your organization. Customized courses can be delivered either in-person or online, and you can select the dates and duration that best fit your schedule. For more details, please contact us at [email protected]
Yes, we can assist you with the following:
- Corporate Discount: If available, we can extend our corporate discount for your stay at selected hotels.
- Hotel Suggestions: We can provide recommendations for nearby hotels based on your preferences and budget.
Feel free to explore online booking platforms for the most cost-effective options.
