An Intensive 5-day Training Course
Communication Manager
Managing Internal and External Communication to Win Stakeholders Over
INTRODUCTION
The Communication Manager Training Course is designed to equip communication professionals with the advanced capabilities required to plan, manage, and evaluate information flows inside and outside their organisations. Effective communication is essential to building trust, aligning employees, supporting change, and strengthening engagement with stakeholders. This EuroMaTech training course provides a structured, step-by-step approach to analysing communication needs, developing strategic communication plans, implementing targeted activities, and evaluating the results to demonstrate clear business value.
Participants will explore how to translate organisational expectations into communication strategies that resonate with multiple audiences. The course covers content planning, production management, channel selection, stakeholder mapping, change communication, and crisis-time information management. Through practical exercises, delegates will refine their ability to brief creative teams, coordinate messaging, and deliver communication that attracts attention, builds credibility, and drives action.
Across the five days, participants will gain clarity on how to manage communication functions with professionalism, consistency, and strategic alignment. They will leave with tools to support decision-making, streamline workflows, and enhance the organisation’s communication effectiveness.
Key themes included in the Communication Manager Training Course:
- Mapping organisational needs and stakeholder expectations
- Building practical communication strategies and plans
- Managing content creation, delivery, and channel portfolios
- Leading communication during organisational change and crises
- Measuring communication value through outputs and outcomes
- Strengthening collaboration across communication teams and functions
TRAINING OBJECTIVES
This Communication Manager Training Course provides the essential capabilities needed to manage communication strategically and effectively. By the end of the training, participants will be able to:
- Develop SMART communication objectives that directly support business priorities
- Map and prioritise audiences based on influence, expectations, and impact
- Select communication channels and build a balanced, effective channel mix
- Allocate communication responsibilities to team members with complementary skills
- Brief and manage content creators, including designers, videographers, and writers
- Build communication plans that support change initiatives and transformation projects
- Manage internal and external messaging during crisis situations
- Evaluate communication outcomes and demonstrate value to leadership
- Maintain clarity, consistency, and alignment in all communication activities
WHO SHOULD ATTEND?
This Communication Manager Course is ideal for professionals responsible for leading or supporting communication activities within their organisation. It is especially beneficial for:
- Marketing, Corporate Communication, and Public Relations teams
- Internal Communication and Employee Engagement specialists
- Public Affairs, Media Relations, and Community Relations professionals
- HR professionals involved in organisational communication
- Leaders and project teams seeking improved communication flow
- Individuals responsible for coordinating communication during change or crisis
- Professionals aiming to deepen their strategic communication skills
TRAINING METHODOLOGY
This EuroMaTech course uses an engaging blend of theory, practice, and experiential learning. The methodology combines presentations, industry best practices, real-world case studies, and hands-on group exercises to reinforce practical understanding. Participants take part in discussions, role-plays, peer-exchange activities, scenario-based tasks, and reflective learning moments that strengthen their application of course concepts.
Seventy percent of the training is experiential, ensuring participants practise techniques such as stakeholder mapping, planning frameworks, content briefing, and multi-channel strategy development. The course manual includes slides, reference materials, exercises, and space for personal insights. This dynamic environment ensures delegates are fully equipped to implement ideas and tools immediately within their workplace communication responsibilities.
TRAINING SUMMARY
The Communication Manager Training Course enables participants to design and deliver communication strategies that strengthen organisational performance and stakeholder engagement. Through a structured and practical learning experience, delegates gain clarity on how to plan campaigns, evaluate audience needs, manage channel portfolios, and guide messaging during both routine and high-pressure situations.
By the end of the training, participants will confidently deliver communication activities that attract attention, influence behaviour, and support strategic organisational goals. They will understand how to measure communication results, report impact, and build campaigns that enhance reputation, differentiate the organisation, and contribute directly to business success.
TRAINING OUTLINE
Day 1: Analysis and Planning
- Clarifying Marketing Communication Objectives: Identifying Potential Objectives for Activities, Clarifying Which are Relevant and What They Mean for your Information Flows
- Understanding Audiences: Thinking Through Who Your Stakeholders are, What Information They Want to Receive and What will Persuade Them to be Supportive
- Deciding What to Communicate: The Difference Between Themes and Key Messages, How They Help Create Clarity, Consistency and Structure in Marketing and Communication Activities
- Creating a Balanced Portfolio of Channels: Looking at the Wide Range of Marketing Tools and Communication Channels, Identifying Those That Will Work for Your Campaign and That You and Your Team Can Manage
Day 2: Implementation and Evaluation
- Developing a Schedule of Communication Activities: Each of the Stages in a Communications Route Map; Developing and Implementing Activities for Each Stage
- Creating Content – Online, Print, Audio, Video: Focusing on Creating the Content for Communication Activities, Using In-House Teams and External Suppliers
- Managing Production Activities: A-Z of Production Management That Ensures You Produce High Quality Collateral and Events on Time and Budget
- Evaluating Effectiveness: Demonstrating Activities Achieve Their Objectives and Deliver Positive Outcomes and Value to Your Organisation
Day 3: Change Communications
- The Dynamics of Change – Psychology and Culture
- Dealing with the Psychological Impact of Change
- How to Motivate and Inspire Performance
- Communicating the Strategic Changes in a Positive Manner
- Communicating the Message of Change
Day 4: Crisis Communications
- Environmental Scanning, Using SWOT and PEST Analyses and Scenarios
- Advanced Issue Management
- Building Your Crisis Communication Plan and Toolkit Including Dark Websites
- Identifying and Training Media Spokespeople
- Managing the Initial Response
- Crisis Handling and Business Recovery
Day 5: Advanced Interpersonal Skills
- Time Management Strategies for Prioritising, Staying on Task and Becoming More Efficient
- Giving Feedback: Understanding When and How to Give Constructive Feedback so it is Useful and Helpful
- Facilitating Discussion and Debate: Ensuring Everyone Contributes and Respects Different Viewpoints
- Enabling Collaboration: Sharing and Encouraging Others to Share Ideas and Information
- Creating Respect for Others: A Cohesive Team with Mutual Respect
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ACCREDITATION
EuroMaTech is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
Euromatech is a Knowledge & Human Development Authority (KHDA) approved training institute in Dubai, licensed and approved to deliver training courses in the UAE.
The KHDA is the regulatory authority in the UAE, that oversees administering, approving, supervising, and controlling the activities of various education providers in the UAE. We are proud of our commitment to ensuring quality training courses and status as a KHDA-approved training provider.
FAQ
EuroMaTech provides a range of ISO certification and compliance training courses, including:
- ISO 9001 – Quality Management Systems Training
- ISO 45001 – Occupational Health & Safety Management Training
- ISO 14001 – Environmental Management Systems Training
These courses help organizations adopt internationally recognized standards and improve their overall performance.
To register for a training course, you can:
- Visit the EuroMaTech website, browse the available courses, and follow the online registration process.
- Contact EuroMaTech’s support team for assistance with course selection or inquiries about corporate training solutions.
EuroMaTech stands out as a leader in training and professional development due to:
- 30+ years of experience delivering high-impact training courses across industries.
- Accreditations from leading institutions, ensuring top-tier course quality and recognition.
- A portfolio of thousands of training courses, serving professionals at every level.
- A focus on innovation and future-ready learning models, including blended and digital training.
- Long-term partnerships with organizations globally, ensuring sustained success through talent development.
EuroMaTech has successfully delivered thousands of training courses, with thousands of professionals from over 50 countries attending annually.
We are happy to share the profiles of our expert instructors. To learn more about their qualifications and experience, please contact us [email protected]
We provide two flexible training formats to suit your preferences:
- Classroom Training: Experience in-person learning with expert instructors. Engage in interactive discussions, hands-on activities, and benefit from face-to-face networking.
- Online Training: Join live online sessions from anywhere, offering flexibility for those with busy schedules or who prefer remote learning.
- In-House Training: We can bring our training directly to your organization, allowing for tailored sessions that address your specific needs and objectives.
Yes, we provide tailored training solutions designed to meet the specific needs of your organization. Customized courses can be delivered either in-person or online, and you can select the dates and duration that best fit your schedule. For more details, please contact us at [email protected]
Yes, we can assist you with the following:
- Corporate Discount: If available, we can extend our corporate discount for your stay at selected hotels.
- Hotel Suggestions: We can provide recommendations for nearby hotels based on your preferences and budget.
Feel free to explore online booking platforms for the most cost-effective options.
