An Intensive 5-day Training Course
Digital Business Leadership
Mastering Social Media Activities and Leading Digital Transformation
CLASSROOM DATES
INTRODUCTION
The Digital Business Leadership Course by EuroMaTech empowers leaders and professionals to navigate the fast-changing digital business landscape. In today’s connected world—where high-speed internet, affordable technologies, and global accessibility have transformed customer expectations—having a well-structured, engaging, and innovative digital presence is no longer optional. Customers are now more informed, competitive offerings are accessible at the click of a button, and brand loyalty depends on the value and experience delivered both online and offline.
Organisations require digitally-savvy leaders capable of driving transformation, building meaningful online relationships, and leveraging data-driven insights to retain customers and remain competitive. This Business Leadership Training equips participants with the skills to identify and implement the right digital strategies, enhance brand reputation, and foster high-performance cultures through effective use of digital tools and social media.
Key benefits of attending this course include:
- Understanding the strategic role of digital leadership in organisational success
- Leveraging data to inform decision-making and strengthen customer loyalty
- Managing brand identity and reputation in a digital environment
- Using digital channels to enhance customer service and employee engagement
- Building a culture of innovation that supports long-term growth
TRAINING OBJECTIVES
By the end of this Digital Business Leadership Course, participants will be able to:
- Evaluate digital technologies to address market challenges and customer needs
- Integrate new digital solutions into organisational processes with leadership support
- Use digital tools to resolve customer issues and strengthen brand relationships
- Analyse digital data to gain deep insights into customer and employee behaviour
- Manage online brand reputation through targeted campaigns and PR activities
- Engage employees via digital channels to build collaboration and performance
- Measure digital outcomes effectively and present results to stakeholders
WHO SHOULD ATTEND?
This Business Leadership Training is designed for:
- Business Leaders and Senior Executives Driving Digital Initiatives
- Marketing, Communications, and Branding Professionals
- HR Leaders Using Digital Tools for Recruitment, Talent Management, and Engagement
- Customer Service Managers Seeking to Enhance Digital Interaction Strategies
- Managers and Team Leaders Aiming to Strengthen Internal Collaboration Through Digital Platforms
TRAINING METHODOLOGY
The Digital Business Leadership Course blends theoretical knowledge with practical application, following EuroMaTech’s experiential learning approach. Sessions combine expert presentations, group discussions, case studies, peer exchange, role-plays, and hands-on exercises.
Participants will explore real-world digital transformation examples from leading organisations, analyse their own digital strategies, and develop tailored action plans. This interactive format ensures that delegates not only understand digital leadership concepts but also acquire the confidence and tools to implement them effectively in their own organisations.
TRAINING SUMMARY
The Digital Business Leadership Course delivers an in-depth exploration of how leaders can harness digital technologies and social media to strengthen customer relationships, enhance brand reputation, and engage employees. Participants will assess current strategies, identify opportunities for improvement, and develop actionable plans to drive digital transformation in their organisations.
By combining best practices with practical application, the course ensures that delegates leave with the insights, skills, and motivation to deliver measurable digital outcomes that create lasting business value.
TRAINING OUTLINE
Day 1: Responding to the Marketplace
Introductions & Review of Experiences
- Pre-Training Assessment to Give a Benchmark for Evaluating Effectiveness of Training Programme
- SWOT Review of Experiences of Online Recruitment
- Opening Exercise: Personal and Team Goal Setting for the Training Programme
Marketplace Challenges & Customer Needs
- Assessing Emerging Technologies and Automation
- Responding to Emerging Competitors and Digital Disrupters
- Articulating Who Customers are and the Benefits of Digital Transformation
- Creating Two-Way Relationships that Increase Customer Satisfaction
Organisational Leadership and Decision Making
- Introducing Digital Transformation into Hierarchical Organisations
- Shifting Employees to a Digital Mindset Through Autonomy, Mastery and Purpose
- Essential Digital Skills for Leaders
- Creating Then Executing a Digital Strategy
Benefits of Social Media and Digital Technologies
- Collaboration Across the Organisation
- Improved Customer Satisfaction
- Improved Employee Engagement and Motivation
- Improved Brand Value and Reputation
Day 2: Customer Service & Customer Data
Starting with Social Media
- Using Social Media to Identify and Resolve Customer Problems
- Continuing Conversations and Building Relationships Over Time
- Choosing Platforms and Apps for Engaging, Influencing and Inspiring Audiences
- Planning Social Media Customer Campaigns
Creating Ongoing Customer Touchpoints
- Developing Meaningful Conversations Around Brand, Products and Service
- Introducing Customer Generated Content Where People Can Share Experiences and Support Each Other
- Using a Story Hub to Build Deep Loyalty
- Building Customer Communities
Using Data to Understand Customers
- Behaviours, Spending Patterns, What Doing Well, What Not Doing Well as a Business
- Analysing Social Conversations Versus Analysing Transactional Data
- Using Data for Forward Planning and Decision Making
The Investment Required
- Training to Improve Social Media Engagement Skills
- Essential Infrastructure & The Operating Model
- Growing the Customer Service Team
- Talent Management and Personal Development
Day 3: Reputation, Branding, & Public Relations
Developing and Managing Brand Identity Online
- Elements of a Brand: Logo Block, Strapline, Typefaces, Typography, Colours, Tone of Voice, Photographic Style, Grids
- Reproducing the Brand Online: Words, Images, Design, Video, Audio
- Maintaining Brand Identity: Putting Your Culture and Identity into Words, Explaining the Brand to Different Audiences
- Policing the Brand Online: Ensuring Consistency, Finding Champions to Keep You On-Brand
Digital Marketing and Public Relations
- Advertising & Sponsorship
- Media Relations & Event Management
- Government, Regulators, Opinion Formers & Influencers
- Community Relations & CSR
New Product Development
- Soliciting Customer Ideas and Feedback
- Involving Customers in Trials and Launches
- Social Media as an Effective Unfiltered Focus Group
- Crowdsourcing Ideas from the Internet
Creating Integrated PR Campaigns
- Social Media’s Place in a Comprehensive Marketing Plan that Includes Broadcast, Print, Direct Mail and Face 2 Face Activities
- Creating a Nine Step Social Media Route-Map that Ensures the Social Media Campaign Delivers Business Benefits
- Messaging That Works Across Multiple Channels and Drives Traffic to Your Ultimate Destination
- Creating Content That Can Be Adapted for Different Media and Channels
Day 4: Employee Engagement
Introducing Social Media for Internal Collaboration
- Pros and Cons of the Most Popular Social Media Apps for Employee Engagement
- Ensuring Apps Become Well Used and Useful
- Providing Training so Employees Have the Knowledge and Confidence to Use Social Media Apps
- Management Tools to Ensure Employees Use Social Media Responsibly
Creating Internal Social Media Content
- Choosing Between the Wide Variety of Tools to Create Social Media Content Including Blogs, Slides, Video, Infographics, Quizzes and Podcasts
- Tips to Create Engaging Content Employees Find Interesting, Relevant and Useful
- Creating an Emotional Connection with Humour, Human Interest and Storytelling
- Ensuring Relevance with Breaking News, Experiences and Personal Exchanges
Capitalising on Employees’ Social Influence
- When Word of Mouth and Personal Relationships are Most Effective
- Helping Employees to Become Effective Social Media Ambassadors
- Motivating Employees so They Continue to Be Active Ambassadors
- Determining the Impact of Word of Mouth.
Using Social Media for Recruitment
- Choosing Between the Raft of Social Media Recruitment Options
- Creating Social Media Recruitment Content
- Maximising Recruitment Efforts on LinkedIn, Twitter, Facebook, etc
- Improving the Application Process on the Company Website
Day 5: Realising the Benefits of Digital
Diagnostic Tools
- Customer Measures – Engagement, Feedback, etc
- Financial Measures – Return on Investment
- Business Measures – Site Traffic, Query Handling, Awareness, etc
- Brand and Reputation Research
Reviewing Digital Activities
- Reviewing Messages and Content Creation
- Auditing Digital Channel Performance
- Benchmarking Against Other Organisations and Industry Sectors
- Refreshing the Digital Strategy and Activities
Action Planning
- Developing a Personal Action Plan Based on Your Strengths and Areas for Development Identified During this Programme
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ACCREDITATION
EuroMaTech is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
Euromatech is a Knowledge & Human Development Authority (KHDA) approved training institute in Dubai, licensed and approved to deliver training courses in the UAE.
The KHDA is the regulatory authority in the UAE, that oversees administering, approving, supervising, and controlling the activities of various education providers in the UAE. We are proud of our commitment to ensuring quality training courses and status as a KHDA-approved training provider.
FAQ
EuroMaTech provides a range of ISO certification and compliance training courses, including:
- ISO 9001 – Quality Management Systems Training
- ISO 45001 – Occupational Health & Safety Management Training
- ISO 14001 – Environmental Management Systems Training
These courses help organizations adopt internationally recognized standards and improve their overall performance.
To register for a training course, you can:
- Visit the EuroMaTech website, browse the available courses, and follow the online registration process.
- Contact EuroMaTech’s support team for assistance with course selection or inquiries about corporate training solutions.
EuroMaTech stands out as a leader in training and professional development due to:
- 30+ years of experience delivering high-impact training courses across industries.
- Accreditations from leading institutions, ensuring top-tier course quality and recognition.
- A portfolio of thousands of training courses, serving professionals at every level.
- A focus on innovation and future-ready learning models, including blended and digital training.
- Long-term partnerships with organizations globally, ensuring sustained success through talent development.
EuroMaTech has successfully delivered thousands of training courses, with thousands of professionals from over 50 countries attending annually.
We are happy to share the profiles of our expert instructors. To learn more about their qualifications and experience, please contact us [email protected]
We provide two flexible training formats to suit your preferences:
- Classroom Training: Experience in-person learning with expert instructors. Engage in interactive discussions, hands-on activities, and benefit from face-to-face networking.
- Online Training: Join live online sessions from anywhere, offering flexibility for those with busy schedules or who prefer remote learning.
- In-House Training: We can bring our training directly to your organization, allowing for tailored sessions that address your specific needs and objectives.
Yes, we provide tailored training solutions designed to meet the specific needs of your organization. Customized courses can be delivered either in-person or online, and you can select the dates and duration that best fit your schedule. For more details, please contact us at [email protected]
Yes, we can assist you with the following:
- Corporate Discount: If available, we can extend our corporate discount for your stay at selected hotels.
- Hotel Suggestions: We can provide recommendations for nearby hotels based on your preferences and budget.
Feel free to explore online booking platforms for the most cost-effective options.
