Private: The Customer Service and Public Relations Masterclass

An Intensive 5-day Training Course

Private: The Customer Service and Public Relations Masterclass

  • Format: Classroom
  • Duration: 5 days
  • Language: English
  • Accredited: CPE, KHDA Certified training courses
Private: The Customer Service and Public Relations Masterclass

Our masterclass combines the disciplines of advanced customer service management and PR/communications in a powerful state-of-the-art programme to enable you to exploit this colossal opportunity. In a fast-paced, interactive programme you will work closely with other delegates to hone your relationship-building skills and strategies and to develop a planned approach to deal with the ‘new’ consumer. You will learn how to build lasting rapport and mutual respect with your customers while you uncover their needs, match them, build respect and maintain customer loyalty.

This highly interactive and fun programme examines in depth how to. This programme will enable you to:

  • Build lasting and meaningful relationships with your customers
  • Use powerful behavioural tools to ensure you secure and maintain a competitive edge within any marketplace
  • Gain a greater understanding of your customers’ needs and how to satisfy them
  • Explore the basics of Neuro Linguistic Programming (NLP) and Emotional intelligence and discover how they can help you to improve your customer services management
  • Understand how media channels can be used successfully to develop and enhance relationships
  • Understand the process of decision-making based on learning from neuro economics
  • Develop your ability to draw stakeholder maps and to explore and exploit the relationships between stakeholders
  • Influence with integrity and effective communication
  • Build lasting rapport and lasting relationships with colleagues, customers and friends
  • Modify your own behaviour to match others
  • Establishing good working relationships
  • Learn to influence with integrity
  • To use influencing skills and techniques to build ongoing and long term relationships with key customers and other stakeholders
  • To be able to create and adapt crystal clear models for communication between your organisation and its customers
  • Build co-operation and commitment
  • Understand your customers’ needs and how to satisfy them
  • An ability to tailor services to meet your stakeholders needs
  • Plan communications activity to meet stakeholder needs
  • Be more versatile in every customer or stakeholder-facing situation
  • Explore the range of communications techniques and tools available
  • Develop increased skill writing for print and the web and competency in the range of PR tools and techniques including editing
  • Learn how to write clear brief and clear objectives
  • Learn how to be an effective user of e-media
  • Develop crisis management techniques
  • Develop your interview technique
  • Develop personal communications effectiveness
  • Recognise behaviours that may cause conflict in the future, enabling you to defuse awkward, and sometimes critical, confrontations with colleagues and customers alike

  • Anyone who provides services, products or information to internal or external customers including personnel from:

    • Training, customer service, sales professionals, technical and support personnel, accountants, field services representatives, finance and credit controllers, reception, front-line staff, marketing, communication specialists, public relations personnel
    • Also anyone who will ever need to influence others, either socially or commercially and managers who want to add high-level communications and influencing skills to their personal portfolios
Training methodology

Participants will learn by active participation throughout the programme, using programme materials, exercises, training videos and discussions of relevant organisational issues.


Understanding the processes of communication and decision making and the behavioural patterns of others to determine how you need to change your own behaviour and communication in order to communicate, influence and negotiate more effectively with your colleagues, customers and other stakeholders.


EuroMaTech is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit.

Euromatech is a Knowledge & Human Development Authority (KHDA) approved training institute in Dubai, licensed and approved to deliver training courses in the UAE.

The KHDA is the regulatory authority in the UAE, that oversees administering, approving, supervising, and controlling the activities of various education providers in the UAE.  We are proud of our commitment to ensuring quality training courses and status as a KHDA-approved training provider.

Taught by our team of highly qualified trainers, our KHDA approved training courses will provide you with an enriching learning experience and practical knowledge that will help you future-proof your career and support professional development within your organisation.

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