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An Intensive 5-Day Online Training Course

Google Analytics

DATES

25 - 29 Sep 2022 Live/Online US $ 2400 Enroll now
Introduction

Analytics are few steps ahead from analysis. It guides you how to enhance your business and show you the promising directions where you can avoid doing the old mistakes again.

In this EuroMaTech online training course, Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. Google Analytics are primarily covered for measuring website traffic. The online training course covers:

  • Navigate the Google Analytics
  • Set up dashboards and shortcuts 
  • How to analyze basic Audience, Acquisition, and Behavior reports
  • Set up goals and campaign tracking
Program Objectives

Upon attending this online training course delegates will be able to:

  • Understand what web analytics mean
  • Understand the basic parts of google analytics
  • Be able to create overview reports
  • Be able to set dashboards within yahoo analytics
  • Be able to generate audience reports and analyze them
  • Be able to link business objectives to marketing campaign and measure the feedback of the Campaigns
 

 

Program Outline
Day 1: Introducing Google Analytics
  • Analysis versus Analytics
  • Webpage analytics
  • Why digital analytics?
  • How Google Analytics works
  • Google Analytics setup
  • How to set up views with filters
Day 2: The Google Analytics Interface
  • Navigating Google Analytics
  • Understanding overview reports
  • Understanding full reports
  • How to share reports
  • How to set up dashboards and shortcuts
Day 3: Basic Reports
  • Audience reports
  • Acquisition reports
  • Behavior reports
Day 4: Basic Campaign
  • Use Goals to measure business objectives
  • How to measure Custom Campaigns
  • Tracking campaigns
Day 5: Campaign and conversion Tracking
  • Tracking campaigns with the URL Builder
  • How to measure Google Ads campaigns
  • Course review

 

 

 

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