Having a very well thought through, systematic and interesting social media presence is now a basic requirement for big corporations. The world has changed significantly because of connectivity among people, improved internet speeds, affordable technologies and 24/7 rolling news. There has also been an umbrella shift in the customer mindset. People are savvier, much more exposed to other offers and they are able to search online for what is out there globally, regardless of brand and nationality.
Organisations now need digitally-savvy leaders and employees to remain relevant and keep their customers. We need deep data-driven understanding of our marketplace, meaningful relationships through online communications and offers that drive retention and loyalty.
The Digital Business Leadership Training Course explores emerging best practices in social media and digital leadership, encouraging delegates to identify the blocks and opportunities for introducing digital transformation into their organisation.