Digital Analytics

An Intensive 5-day Training Course

Digital Analytics

  • Format:
  • Duration: 5 days
  • Language: English
  • Accredited: CPE, KHDA Certified training courses
Digital Analytics
INTRODUCTION

This highly participative Digital Analytics training course will help you to understand the data driven decision-making principles in the industry.

This EuroMaTech Digital Analytics training course seeks to provide delegates with the capabilities and knowledge to perform analysis of qualitative and quantitative data from the available data to drive a continual improvement, like: collection, measurement, analysis, visualisation and interpretation of digital data illustrating user behaviour.  

Participants attending this training course will develop the following competencies:  

  • How to achieve the data driven culture within the enterprise?
  • How to make informed, evidence-based decisions and present them,
  • Using Digital Analytics to create value,
  • How to use the data to influence the behaviour?
  • Ways of performing data analytics, visualisation and interpretation. 
TRAINING OBJECTIVES

This training course aims to enable participants to achieve the following objectives:  

  • Apply the steps needed to use Digital Analytics for decision making
  • Interpret the benefits of adequate data collection, analysis and visualisation
  • Understand the benefits and risks of having high volumes of data
  • Gain the competencies required to perform Digital Analytics
  • Determine appropriate implementation of Digital Intelligence
Training methodology
TRAINING METHODOLOGY

The Digital Analytics training course will combine presentations with interactive practical exercises, supported by video materials, activities and case studies.

TRAINING SUMMARY

This EuroMaTech Digital Analytics training course covers essential skills required to perform the collection, measurement, analysis, visualisation and interpretation of digital data illustrating user behaviour on websites, mobile sites and mobile applications, as well as other sources of data.

TRAINING OUTLINE
Day 1: Basics of Data Analytics
  • Data Analytics introduction
  • Data collection
  • Initial data analysis
  • Methods of collecting web-based data
  • Central tendency, data bias and data management tools
Day 2: Data driven decision-making principles
  • Product life cycle management
  • Buyers behaviour analysis
  • Activity based costing and Pricing strategies
  • Marketing strategy influence measurement
  • New product development
  • Sales and discounts planning
Day 3: Creating the Data Analytics system
  • Web analytics
  • Using Google analytics
  • Digital Intelligence
  • Digital customers
  • Determining customer behaviour
Day 4: Digital Marketing
  • Data Visualisation
  • Digital channels
  • Search engine optimization (SEO)
  • Digital Advertising
  • Creating awareness and engagement
Day 5: Forecasting with Digital Analytics
  • Using regression
  • Time series
  • Forecasting demand
  • Forecasting price
  • Look into the future
CALL ME BACK

    Do you have any questions about this course?

    ENQUIRE

    SEND VIA EMAIL

    Do you wish for us to conduct this course at your premises?
    Discover In-House Solutions

    Request for In-house

    ACCREDITATION

    EuroMaTech is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

    Stay tuned

    Subscribe to our Newsletter


      SHARE

      HIDE
      LinkedIn
      Facebook
      Twitter
      WhatsApp
      Email
      Other

      EuroMaTech Training & Management Consultancy
      Typically replies within an hour

      Luna
      Hi there 👋
      My name is Luna. Please tell me how I can assist you..
      1:40
      ×