Call & Contact Centre Workshop

An Intensive 5-day Training Course

Call & Contact Centre Workshop

Practical Skills to Enhance Customer Satisfaction

  • Format: Classroom
  • Duration: 5 days
  • Language: English
  • Accredited: CPE, KHDA Certified training courses
Call & Contact Centre Workshop


Date Venue Fee CPE Credit
Date: 18-22 Mar 2024
Venue: Dubai
Fee: US $5,950
CPE Credit: 30
Enroll Now
Date: 10-14 Jun 2024
Venue: Dubai
Fee: US $5,950
CPE Credit: 30
Enroll Now
Date: 25-29 Nov 2024
Venue: Dubai
Fee: US $5,950
CPE Credit: 30
Enroll Now


Date Venue Fee CPE Credit
Date: 18-22 Mar 2024
Venue: Live/Online
Fee: US $3,950
CPE Credit: 30
Enroll Now
Date: 10-14 Jun 2024
Venue: Live/Online
Fee: US $3,950
CPE Credit: 30
Enroll Now
Date: 25-29 Nov 2024
Venue: Live/Online
Fee: US $3,950
CPE Credit: 30
Enroll Now

For majority of organisations, the call centre is their main point of contact. Customer service advisors and telesales agents need to be well organised, respond positively to customers, deliver a great experience and provide the solution callers expect. To do this, they need confidence, telephone skills that build rapport with customers, an ability to uncover and meet callers’ needs, plus spot potential additional revenue through cross selling and up selling.

This EuroMaTech training course helps Call Centre and Contact Centre staff members develop the capabilities to understand and meet customer expectations, while increasing revenues and the reputation of the organisation. At the conclusion of the training course, participants will have a clear understanding of what they can do to connect with and serve customers professionally while working in a Call / Contact Centre environment.

Participants on the Call & Contact Centres training workshop will develop the following competencies:

  • Learn good telephone etiquette
  • Effectively question and listen to callers
  • Create and deliver meaningful messages
  • Explain how body language can be ‘heard’ over the phone
  • Techniques for dealing with difficult calls

Upon attendance to the Call & Contact Centres training workshop, participants will develop essential knowledge and skills in:

  • Delivering high quality customer service and sales support over the telephone
  • Making a great first impression using verbal and non-verbal communications
  • Building rapport with customers on the phone, being friendly, helpful and empathic
  • Understanding customers, their needs and expectations, and how to offer solutions that meet their needs
  • Dealing with difficult customers, diffusing emotions and keeping calm to solve the problem quickly
  • Recognising sales opportunities while handling an inbound service call and the confidence to proactively and positively respond to the lead
  • Making effective outgoing calls that reach the decision maker and lead to a sale


EuroMaTech’s Call & Contact Centres training course is beneficial to customer service advisors, telesales staff members and team leaders who work in a call centre and contact centre environment.

Training methodology

This 5-day EuroMaTech’s Call & Contact Centres training course combines presentations that share both theory and industry best practices with practical sessions in accordance with adult learning and blended learner-centred principles.

Each module includes practical exercises to try out the new knowledge and skills they learn. We use small and whole group exercises, videos, case studies, peer exchange, brainstorming, role plays and discussions.

We spend time working one2one and in small groups to resolve the challenges participants face. They will leave with new tools and techniques they can implement immediately they step back into the call centre.

Participants are encouraged to reflect on and discuss their own professional issues and experiences. Overall 50% of training will be experiential and 50% will be theoretical.


The Call & Contract Centres training workshop focuses on developing the essential knowledge, skills and abilities advisors and agents need to deliver exceptional customer service. Participants will learn the core principles of interacting with customers and developing rapport, empathy and credibility over the telephone.

This EuroMaTech training course is highly interactive. Participants will identify their own strengths and areas for development when dealing with customers on the phone. They will gain and refine call handling skills and learn practical techniques they can apply immediately they are back in the call centre to boost customer satisfaction and / or sales results.

Day 1 : Understanding Customer Service
Overview of Call and Contact Centres
  • The role of the call / contact centre and the agent/advisor’s role
  • The importance of service standards and consistency in the way customers are treated
  • Impact of a call / contact centre on business goal setting, objectives and outcomes
  • Delivering value to the business: why key performance indicators (KPIs) matter
Core Customer Service Skills
  • Active listening
  • Creating empathy and respect
  • Problem solving
  • Differentiating between product features and benefits
Becoming Customer Focused
  • The essential elements of service excellence
  • Understanding what makes customers satisfied
  • Selling the way your customer wants to buy
Day 2 : Essential Telephone Skills
Making the Call
  • Getting through to the decision maker
  • Different types of gatekeepers and how to get past them
  • Using a professional greeting to create a good first impression
Creating a Positive Impression
  • Creating a connection through your tone of voice, speaking clearly and distinctly
  • Projecting friendliness, confidence, expertise and interest in them
  • Tuning into their voice, language and personalities
Establishing Rapport on the Phone
  • Interacting positively with callers and making them feel valued
  • Remaining calm, personable, friendly, helpful and respectful
  • Being natural and conversational so the caller relaxes
  • Key questions to uncover what they are interested in
Guidelines for Closing the Call
  • Recapping on their needs and expectations and how your company can meet them
  • Using pre-closing questions that lead to callers making a commitment
  • Agreeing next steps and follow-up
  • Ensuring the call is followed up and promises actioned
Day 3 : Delivering Excellent Customer Service
Truly Understanding Customers’ Needs
  • Types of customers and how they like to be served
  • Differentiating between customer needs, wants and expectations
  • Uncovering how your products & services meet their needs
  • Taking account of multicultural and global customers
Developing Rapport through Verbal and Non-Verbal Communications
  • Producing an attractive voice – pitch, tone, rhythm, loudness, resonance & inflection
  • Creating a mood by smiling, other facial expressions and gestures
  • Posture and breathing for a good technique
  • Matching your caller’s speech and intensity
Providing Solutions & Adding Value
  • Being positive and helpful
  • Developing the disciple of active listening
  • Using positive language and affirmation to develop empathy
  • Questioning techniques to uncover needs
Dealing with Difficult Customers
  • Techniques for listening and responding under pressure
  • Identifying why they are angry, irritated or upset and how to respond
  • The trigger points that cause unnecessary escalations of tension
  • Behaviours that will and won’t bring the interaction to a successful conclusion
Day 4 : Managing Inbound Sales and Service Calls
Delivering Service Excellence
  • Uncovering the reason for their call and the solution they expect
  • Questioning techniques to check understanding
  • Presenting solutions to their problem in a way that satisfies
Dealing with Customer Complaints
  • Viewing complaints as opportunities
  • Identifying the root causes of the problem
  • Sincerely apologising and thanking customers for complaining
  • Ensuring the problem is fixed to the customer’s satisfaction
What to do When You Can’t Say Yes
  • Giving a reasonable explanation
  • Suggesting options and alternatives
  • Remaining friendly, understanding, fair and empathic
  • Escalating if the caller remains dissatisfied
Turning Service Calls into Prospective Sales
  • Recognising sales opportunities during inbound calls
  • Confidently asking questions that generate sales leads
  • Introducing ideas and making suggestions in a natural and conversational way
  • Confidentially cross selling and up selling
Day 5 : Making Outbound Sales Calls
Structuring Outbound Calls
  • Preparing effectively: five steps to a successful sales call
  • Opening calls with benefits for the prospective customer
  • Building an elevator pitch that gets a positive response
  • Using open-ended questions to uncover information and help tailor your pitch
Overcoming Objections
  • How to recognise different types of objections
  • Rehearsing responses to common objections in advance
  • Six easy steps to handle surprise objections
Effective Closing Strategies
  • Testing assumptions about readiness to buy
  • Trialling a close to check your assumptions
  • Confirming their intention to buy
  • Insuring against buyer’s remorse
What if they Don’t Buy
  • Gathering information for future calls
  • Offering a ‘lead magnet’ to keep them interested
  • Agreeing how you will stay in touch

    Do you have any questions about this course?



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    EuroMaTech is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit.

    Euromatech is a Knowledge & Human Development Authority (KHDA) approved training institute in Dubai, licensed and approved to deliver training courses in the UAE.

    The KHDA is the regulatory authority in the UAE, that oversees administering, approving, supervising, and controlling the activities of various education providers in the UAE.  We are proud of our commitment to ensuring quality training courses and status as a KHDA-approved training provider.

    Taught by our team of highly qualified trainers, our KHDA approved training courses will provide you with an enriching learning experience and practical knowledge that will help you future-proof your career and support professional development within your organisation.

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