An Intensive 5-day Training Course
Digital Analytics
INTRODUCTION
This highly participative Digital Analytics training course will help you to understand the data driven decision-making principles in the industry.
This EuroMaTech Digital Analytics training course seeks to provide delegates with the capabilities and knowledge to perform analysis of qualitative and quantitative data from the available data to drive a continual improvement, like: collection, measurement, analysis, visualisation and interpretation of digital data illustrating user behaviour.
Participants attending this training course will develop the following competencies:
- How to achieve the data driven culture within the enterprise?
- How to make informed, evidence-based decisions and present them,
- Using Digital Analytics to create value,
- How to use the data to influence the behaviour?
- Ways of performing data analytics, visualisation and interpretation.
TRAINING OBJECTIVES
This training course aims to enable participants to achieve the following objectives:
- Apply the steps needed to use Digital Analytics for decision making
- Interpret the benefits of adequate data collection, analysis and visualisation
- Understand the benefits and risks of having high volumes of data
- Gain the competencies required to perform Digital Analytics
- Determine appropriate implementation of Digital Intelligence
TRAINING METHODOLOGY
The Digital Analytics training course will combine presentations with interactive practical exercises, supported by video materials, activities and case studies.
TRAINING SUMMARY
This EuroMaTech Digital Analytics training course covers essential skills required to perform the collection, measurement, analysis, visualisation and interpretation of digital data illustrating user behaviour on websites, mobile sites and mobile applications, as well as other sources of data. View More: Data Science & Analytics Training Courses
TRAINING OUTLINE
Day 1: Basics of Data Analytics
- Data Analytics introduction
- Data collection
- Initial data analysis
- Methods of collecting web-based data
- Central tendency, data bias and data management tools
Day 2: Data driven decision-making principles
- Product life cycle management
- Buyers behaviour analysis
- Activity based costing and Pricing strategies
- Marketing strategy influence measurement
- New product development
- Sales and discounts planning
Day 3: Creating the Data Analytics system
- Web analytics
- Using Google analytics
- Digital Intelligence
- Digital customers
- Determining customer behaviour
Day 4: Digital Marketing
- Data Visualisation
- Digital channels
- Search engine optimization (SEO)
- Digital Advertising
- Creating awareness and engagement
Day 5: Forecasting with Digital Analytics
- Using regression
- Time series
- Forecasting demand
- Forecasting price
- Look into the future
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ACCREDITATION
EuroMaTech is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
Euromatech is a Knowledge & Human Development Authority (KHDA) approved training institute in Dubai, licensed and approved to deliver training courses in the UAE.
The KHDA is the regulatory authority in the UAE, that oversees administering, approving, supervising, and controlling the activities of various education providers in the UAE. We are proud of our commitment to ensuring quality training courses and status as a KHDA-approved training provider.
FAQ
Do you provide assistance with hotel accommodation?
Yes, we can assist you with the following:
- Corporate Discount: If available, we can extend our corporate discount for your stay at selected hotels.
- Hotel Suggestions: We can provide recommendations for nearby hotels based on your preferences and budget.
Feel free to explore online booking platforms for the most cost-effective options.
Do you offer customized training for organizations?
Yes, we provide tailored training solutions designed to meet the specific needs of your organization. Customized courses can be delivered either in-person or online, and you can select the dates and duration that best fit your schedule. For more details, please contact us at [email protected]
What types of training formats do you offer?
We provide two flexible training formats to suit your preferences:
- Classroom Training: Experience in-person learning with expert instructors. Engage in interactive discussions, hands-on activities, and benefit from face-to-face networking.
- Online Training: Join live online sessions from anywhere, offering flexibility for those with busy schedules or who prefer remote learning.
- In-House Training: We can bring our training directly to your organization, allowing for tailored sessions that address your specific needs and objectives.
Can you assist with visa arrangements?
Yes, we can help by issuing an official Letter of Invitation once you’ve confirmed your training registration, which can assist in your visa application process.
Who will be the senior consultant leading the training?
We are happy to share the profiles of our expert instructors. To learn more about their qualifications and experience, please contact us [email protected]
