An Intensive 5-day Training Course
Advanced Digital Diplomacy & Building Mental Image
Enhance Your Digital Diplomacy Skills and Master the Art of Building a Strong Mental Image
INTRODUCTION
This highly participative advanced training course will help you build positive mental image of the country, community, institution, local and international organization among other nations with engagement of the tools of digital diplomacy.
The gained skills will help you enhance the country’s presence among other nations, rebuild the damaged image and eliminate and reduce international pressure to have negative impact on nation branding initiatives.
By applying the public diplomacy skills of building mental image, you will have a huge effect on the nation’ soft power, its attractiveness and persuasiveness both locally and internationally.
Participants attending the Advanced Digital Diplomacy & Building Mental Image training course will develop the following competencies:
- Projecting mental image of the country, community, organization and institution
- Effective communication, and engagement in international relations in digitalized diplomacy
- Efficient use of information and communications technology (ICT) and social media platforms to gain reputation and trustworthiness
- Measuring the effectiveness of nation branding and mental image building
TRAINING OBJECTIVES
This Advanced Digital Diplomacy & Building Mental Image training course aims to enable participants to develop and implement skills with tangible impact on the delivery of the following objectives:
- Understanding in-depth concepts of selfie diplomacy
- Methods of cresting positive mental image of the country, community, organization, and institution to the outside world
- Skills to use nation branding initiatives to reshape the stakeholders’ opinions and create more favourable and lasting image among the international audience
- Techniques to communicate effectively in public diplomacy to build country’s soft power
- Developing confidence in handling challenging situations regarding reputation and trustworthiness
- Techniques of effective use of twiplomacy
- Being familiar with the power of rhetoric in digital diplomacy
- Ability to measure mental image
WHO SHOULD ATTEND?
- Current and prospective diplomats in government departments and government agencies
- Leaders of cities fostering and sustaining the economic growth
- Marketing officers for nation branding around the world
- Civil servants working in international relations
- Public affairs managers and government relations managers
- Journalists of local and international media
- Business owners who interact with diplomats or are planning to expand into other countries and regions
- Leaders of think tanks and NGOs engaged in public diplomacy
- Members of cultural organizations
- Local and international opinion leaders
TRAINING METHODOLOGY
The Advanced Digital Diplomacy & Building Mental Image training course will combine presentations with interactive practical exercises and debates supported by video materials, activities and significant number of examples and case studies. Delegates will be encouraged to participate actively in relating to the principles of building country’s unique national identity in the digitalized diplomacy.
TRAINING SUMMARY
The Advanced Digital Diplomacy & Building Mental Image training course provides a comprehensive knowledge and understanding on how the tools of digital diplomacy can enhance and defend the mental image of the country, community, organization, or institution. It also covers the skills how to use soft power techniques to project country’s uniqueness among other nations, and builds confidence to handle challenging situations occurring via ICT and social media platforms.
This allows participants to develop deep knowledge and skills understanding of globalised and interdependent issues of cresting mental image of the country among its international stakeholders. This is crucial in changing a current position of the country on the global mental map to a more favourable one.
TRAINING OUTLINE
PROGRAMME OUTLINE
DAY 1 - Digital diplomacy and mental image concept
- Selfie diplomacy – in-depth concept of digital diplomacy
- Projecting country’s positive image to the outside world
- Perceptions, responses, and emotions
- Dimensions of mental image
- Self-mental, desired, and perceived mental images and their sources
- Stereotypes and misinformation
DAY 2 - Soft power and nation branding in digital diplomacy
- Employing soft power to create and enhance good mental image
- Managing nation branding through ICT and social media platforms
- Public diplomacy and perceptions of attractiveness and trustworthiness
- Competitive Identity
- Reframing the mental image
Day 3 - Opportunities and challenges of digital diplomacy
- Artificial Intelligence and its role in public diplomacy
- Efficacy of cultural diplomacy – educational, institutional, and cultural participation
- Challenges the digital diplomacy posed to branding nation’s image and reputation
- Internal and external factors contributing to positive and negative images
- Position on the global mental map
Day 4 - Twiplomacy and leader’s rhetoric
- Rhetorical diplomacy in digitalized public diplomacy
- Power of rhetorical ethos in diplomatic practice
- Social media in facilitating interstate dialogue
- Preventive diplomacy through argumentation
- Creating an image, raising emotions and redefining identity
Day 5 - Measuring the effectiveness of mental image building
- Understanding stakeholders and influencers
- Measuring mental image and behaviour of the nation to the world
- Research, data collection and technology-driven tools
- Analazing a variety of data to create impactful public diplomacy
- Transforming data into insights
CALL ME BACK
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ACCREDITATION
EuroMaTech is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
Euromatech is a Knowledge & Human Development Authority (KHDA) approved training institute in Dubai, licensed and approved to deliver training courses in the UAE.
The KHDA is the regulatory authority in the UAE, that oversees administering, approving, supervising, and controlling the activities of various education providers in the UAE. We are proud of our commitment to ensuring quality training courses and status as a KHDA-approved training provider.
FAQ
Do you provide assistance with hotel accommodation?
Yes, we can assist you with the following:
- Corporate Discount: If available, we can extend our corporate discount for your stay at selected hotels.
- Hotel Suggestions: We can provide recommendations for nearby hotels based on your preferences and budget.
Feel free to explore online booking platforms for the most cost-effective options.
Do you offer customized training for organizations?
Yes, we provide tailored training solutions designed to meet the specific needs of your organization. Customized courses can be delivered either in-person or online, and you can select the dates and duration that best fit your schedule. For more details, please contact us at [email protected]
What types of training formats do you offer?
We provide two flexible training formats to suit your preferences:
- Classroom Training: Experience in-person learning with expert instructors. Engage in interactive discussions, hands-on activities, and benefit from face-to-face networking.
- Online Training: Join live online sessions from anywhere, offering flexibility for those with busy schedules or who prefer remote learning.
- In-House Training: We can bring our training directly to your organization, allowing for tailored sessions that address your specific needs and objectives.
Can you assist with visa arrangements?
Yes, we can help by issuing an official Letter of Invitation once you’ve confirmed your training registration, which can assist in your visa application process.
Who will be the senior consultant leading the training?
We are happy to share the profiles of our expert instructors. To learn more about their qualifications and experience, please contact us [email protected]
