An Intensive 5-day Training Course
Advanced Analytics
INTRODUCTION
Advanced analytics is a broad category of inquiry that can be used to help drive changes and improvements in business practices. While the traditional analytical tools that comprise basic business intelligence (BI) examine historical data, tools for advanced analytics focus on forecasting future events and behaviors, enabling businesses to conduct what-if analyses to predict the effects of potential changes in business strategies.
This online training course covers:
- Making good measures
- Interpreting results
- Campaign Analysis
- Business Optimization and Prediction
TRAINING OBJECTIVES
On completion of the Fast Track Advanced Data and Analytics online training course you will be able to:
- Challenge business objectives and select relevant KPIs
- Establish and map broader stakeholder needs for measurement
- Select the best tool to use for a particular analytical task
- Practice structured approaches to identify good and bad performance versus KPIs
- Evaluate multichannel performance across campaigns and channels
- Forecast future performance based on historical trends
- Identify patterns that can be used for predicting future behaviour
- Formulate and present data driven recommendations
TRAINING OUTLINE
Day 1 – Making Good Measures
- Introduction
- Analytics strategy
- Maturity model
- Multichannel data sources
Metrics
- Key metric definitions and limitations
- Benchmarking conversion and engagement
- Objective and KPI setting
Day 2 – Digital Measurement Why and How
Measurement Frameworks
- Digital measurement frameworks
- Customer lifecycle frameworks
- Mapping personas for measurement
Digital Measurement Design
- Website and app process mapping
- Site search, filtering and facets
- Content, product and service taxonomy
- In-page events and rich media
- Tag management
Day 3 – Interpreting Results
Tools
- Digital analytics tools
- Data analytics ecosystem
Statistical and Financial Perspectives
- Statistical fundamentals
- Calculating NPV and ROI
Day 4 – Campaign Analysis
Analysing Behavioural Data
- Filtering, drill-down, crosstab and sorting
- Funnel and pathing analysis
- Behavioural segmentation
Campaign Analysis and Attribution
- Multichannel analysis
- Campaign evaluation
- Attribution modelling
Day 5 – Optimise and Predict
Forecasting
- Forecasting methodologies
- Correlation and regression
- Cost/benefit analysis
Data Mining
- Segmentation and clustering algorithms
- Decision trees and artificial neural networks
- Commercial applications
Consolidation and Review
- Data analysis and presentation
- Masterclass actions
CALL ME BACK
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ACCREDITATION
EuroMaTech is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
Euromatech is a Knowledge & Human Development Authority (KHDA) approved training institute in Dubai, licensed and approved to deliver training courses in the UAE.
The KHDA is the regulatory authority in the UAE, that oversees administering, approving, supervising, and controlling the activities of various education providers in the UAE. We are proud of our commitment to ensuring quality training courses and status as a KHDA-approved training provider.
FAQ
Do you provide assistance with hotel accommodation?
Yes, we can assist you with the following:
- Corporate Discount: If available, we can extend our corporate discount for your stay at selected hotels.
- Hotel Suggestions: We can provide recommendations for nearby hotels based on your preferences and budget.
Feel free to explore online booking platforms for the most cost-effective options.
Do you offer customized training for organizations?
Yes, we provide tailored training solutions designed to meet the specific needs of your organization. Customized courses can be delivered either in-person or online, and you can select the dates and duration that best fit your schedule. For more details, please contact us at [email protected]
What types of training formats do you offer?
We provide two flexible training formats to suit your preferences:
- Classroom Training: Experience in-person learning with expert instructors. Engage in interactive discussions, hands-on activities, and benefit from face-to-face networking.
- Online Training: Join live online sessions from anywhere, offering flexibility for those with busy schedules or who prefer remote learning.
- In-House Training: We can bring our training directly to your organization, allowing for tailored sessions that address your specific needs and objectives.
Can you assist with visa arrangements?
Yes, we can help by issuing an official Letter of Invitation once you’ve confirmed your training registration, which can assist in your visa application process.
Who will be the senior consultant leading the training?
We are happy to share the profiles of our expert instructors. To learn more about their qualifications and experience, please contact us [email protected]
