Developing business acumen of the sales team – most overlooked thing after?

Improving the business acumen of your sales team is often overlooked, yet it’s crucial. Does your team understand the fundamentals driving your clients’ businesses? Are they capable of linking these elements to your products and services effectively?

If these questions left you pondering, it’s time to focus on enhancing the business acumen within your sales force. A lack of understanding could lead to situations where the sales team offers excessive discounts, impacting your finance department, or where they overpromise features, causing strain for your customer service and operations teams. (View our Strategy & Innovation Training Courses)

Business acumen involves a sharp insight into how your business functions and generates profit, ensuring sustainable growth. It’s vital for your sales team to be proficient internal collaborators, understanding the impact of their decisions on other departments and the enterprise as a whole. Instead of simply following policy, your team should be equipped with the knowledge to engage in meaningful discussions about profit and margins.

A sales team with strong business acumen not only achieves better results but also connects more deeply with clients, viewing business from their perspective. This insight is not only applicable in daily operations but also simplifies the transition of sales personnel into managerial roles. (View our latest Risk Management Training Courses)

Join our “Managing High-Performance Sales Teams” course—a unique program designed to develop the business acumen of your sales team. It’s a practical course that equips you with ready-to-use solutions tailored for your team, covering everything from “Sales Challenges and Strategies” to “Creating a Winning Sales Culture.” Over five days, this course offers case studies, practical exercises, and current theoretical material to enhance your vision of your role, your company, and your employees.

We look forward to welcoming you soon!

For further information or to register:

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