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Would you ‘fake’ news?

Would you ‘fake’ news?

November 27, 2017

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In Dubai this week EuroMaTech’s Public Relations and Corporate Communications training course examines some of the great challenges for communicators in our complex world.

Fake news is in the news; information that isn’t accurate or true. Some critics believe that all PR people are ‘spin doctors’ who twist the truth. The codes of ethics of the profession command PRs to practice with integrity and truthfulness.

Even if that were not so, it is very dangerous in this age of the internet to stray from the truth. ‘There is a huge public appetite for Wikileaks type stories’ said Course leader, Derek Prior. Inside most journalists is a  Pulitzer Prize winner waiting to be discovered. The hint of anything false would fuel their determination to discover the truth’.  Conversely, he argues, admitting difficult truths takes away the majority of the risk. Yes, you will have a negative story but then the moment passes.

Social media plays an increasing role in our lives. This is the arena where reputations can be won and lost.  Our programme explores strategies to make best use of this potential of these channels and to advance the cause of our organisations. There is a glorious opportunity to learn more about our many stakeholders and to develop continuing dialogue with them. In the process, our organisations will adapt and evolve to better meet their needs.

Great PR is about great communication and that is a two-way street.

Do you wish to join in the next run of Public Relations and Corporate Communications training seminar? Explore here.

Schedule this training course for your team elsewhere? Contact our team and we are happy to assist you
in our 24/7 hotline: +971 4 457 1800

ABOUT EUROMATECH

EuroMaTech is a leading training & management consultancy offering training solutions that focus on enabling clients to improve their skills and potential, to progressively achieve organisational outcomes. With a high emphasis on quality, we support our clients’ training needs across a wide range of industries to meet industry best practices and create value addition. Our program categories include topics on: Administration & Secretarial, Management & Leadership, Finance & Budgeting, Customer & Public Relations, HR Training Seminars, Healthcare Management, Health & Safety, Electrical & Instrumentation, Mechanical and Maintenance, Oil, Gas & Process Engineering, Projects, Contracts & Purchasing, MBA and Masterclass. With headquarters in Liverpool, UK and offices in Dubai and Abu Dhabi, EuroMaTech deliver courses in worldwide venues including Training Courses in Abu Dhabi , Training Courses in Amsterdam , Training Courses in Bali , Training Courses in Bangkok , Training Courses in Beijing , Training Courses in Brighton, Training Courses in Brussels, Training Courses in Berlin , Training Courses in Chicago , Training Courses in Colombo , Training Courses in Copenhagen , Training Courses in Dubai , Training Courses in Geneva , Training Courses in Georgia , Training Courses in Jeddah , Training Courses in Kuala Lumpur , Training Courses in London , Training Courses in Marrakech , Training Courses in Muscat , Training Courses in Los Angeles , Training Courses in Orlando , Training Courses in Riyadh , Training Courses in Singapore , Training Courses in St. Petersburg , Training Courses in Sydney , Training Courses in Vancouver , Training Courses in Vienna , Training Courses in Washington , and Training Courses in Zurich.

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