Ref Dates Venue Fees CPE Credits Registrations
PR106 10 - 14 Dec 2018 Bangkok US$5,500 30 Register
PR106 10 - 14 Feb 2019 Dubai US$4,950 30 Register
PR106 08 - 12 Jul 2019 London US$5,950 30 Register
PR106 09 - 13 Dec 2019 Bangkok US$5,950 30 Register
INTRODUCTION

Professionals have a strategic role leading communications with stakeholders both inside and outside their organisation. It is they who ensure stakeholders understand their vision of the future and who motivate and coordinate the behaviours that lead to transformation.

Gaining understanding and commitment to the effort required to lead an organisation or team in a new direction is never easy. Even experienced leaders in well-known companies make mistakes, under-communicating, sending inconsistent messages, or failing to explain clearly. This EuroMaTech training course explores solutions to the communications challenges leaders currently face.

Participants will develop the following competencies:

  • Clarity in explaining vision and change simply so their messages are understood, believed and acted upon
  • Story telling using the power of metaphors and analogies to explain complicated ideas quickly and with impact so audiences remember them
  • Crafting communication strategies that underpin and strengthen business objectives
  • Engaging and empowering employees so there is a shared sense of purpose and teams commit to the vision and high
WHO SHOULD ATTEND?
  • Professionals and leaders who wish to learn more about the communication challenges currently facing their organisations and improve management of communications within their teams
PROGRAMME OBJECTIVES

This Managing and Leading Strategic Communication training course aims to enable participants to achieve the following objectives:

  • Improve stakeholder engagement and relationship building skills
  • Assess brand and reputation, ensuring they are consistent, understood and valued by stakeholders
  • Develop shared understanding of organisational mission, vision, values and business objectives
  • Use communication activities to win employees’ understanding of and commitment to change and transformation
  • Effectively guide team members and PR professionals in developing communication strategies and plans that support business objectives
TRAINING METHODOLOGY

The Managing and Leading Strategic Communication training course combines presentations with interactive practical exercises, supported by video materials, activities and case studies. Participants are encouraged to reflect on and discuss their own professional issues and experiences.

PROGRAMME SUMMARY

This EuroMaTech training course looks at current issues facing leaders, providing a forum to discuss latest thinking and best practices. It emphasises the essential communication skills needed to lead organisations today, both relational and technical. Additionally the course develops skills in using emerging communication tools and techniques from successful companies. Participants will also discuss research from renowned think tanks and consultancies, asking how conclusions relate to their own organisations.

PROGRAM OUTLINE
Day 1 - Leading Communications
  • Relational leadership: influencing and inspiring through relationships
  • Building trust & credibility: integrity, likeability & perceived expertise
  • Guiding stakeholder communications: interpreting strategic issues and providing strategic guidance
  • Inspiring, influencing and persuading through storytelling
  • Focus on the triple bottom line: economic, environmental and social performance
 
Day 2 - Communication during change
  • Ethos and desire: communicating compelling visions that change corporate culture
  • Walk the walk, talk the talk: the leader’s role during change
  • Commitment from senior managers: creating a coalition of committed communicators
  • Transparent communications and reputation risk management
 
Day 3 - Focusing Communication Efforts
  • Aligning communications strategy with business objectives
  • Structuring communications to support a high performance culture
  • Delivering real benefits from communications: engaged audiences, effective organisation, improved productivity
  • Managing resources efficiently: people, technology and budgets
 
Day 4 - Engaging Employees
  • Engaging and empowering employees: effective communications within organisations
  • Turning managers into effective communicators: capabilities, core competencies and performance
  • Engaging hard to reach employees: call centres, remote offices, field engineers, sales people
  • Helping new employees settle in and feel part of the organisation
 
Day 5 - Brand Management
  • Corporate identity, image and reputation, vision, mission and values
  • Building competitive advantage and business through branding
  • Sharing the investment story: Investor relations and financial PR
  • The leader’s communication role during crises
  • Developing a personal action plan

Managing and Leading Strategic Communication:
Public Relations, Marketing and Internal Communication


Upcoming Dates

10 - 14 Dec 2018 in Bangkok, $5,500

10 - 14 Feb 2019 in Dubai, $4,950

08 - 12 Jul 2019 in London, $5,950

09 - 13 Dec 2019 in Bangkok, $5,950


INTRODUCTION

Professionals have a strategic role leading communications with stakeholders both inside and outside their organisation. It is they who ensure stakeholders understand their vision of the future and who motivate and coordinate the behaviours that lead to transformation.

Gaining understanding and commitment to the effort required to lead an organisation or team in a new direction is never easy. Even experienced leaders in well-known companies make mistakes, under-communicating, sending inconsistent messages, or failing to explain clearly. This EuroMaTech training course explores solutions to the communications challenges leaders currently face.

Participants will develop the following competencies:

  • Clarity in explaining vision and change simply so their messages are understood, believed and acted upon
  • Story telling using the power of metaphors and analogies to explain complicated ideas quickly and with impact so audiences remember them
  • Crafting communication strategies that underpin and strengthen business objectives
  • Engaging and empowering employees so there is a shared sense of purpose and teams commit to the vision and high


WHO SHOULD ATTEND?
  • Professionals and leaders who wish to learn more about the communication challenges currently facing their organisations and improve management of communications within their teams

PROGRAMME OBJECTIVES

This Managing and Leading Strategic Communication training course aims to enable participants to achieve the following objectives:

  • Improve stakeholder engagement and relationship building skills
  • Assess brand and reputation, ensuring they are consistent, understood and valued by stakeholders
  • Develop shared understanding of organisational mission, vision, values and business objectives
  • Use communication activities to win employees’ understanding of and commitment to change and transformation
  • Effectively guide team members and PR professionals in developing communication strategies and plans that support business objectives

TRAINING METHODOLOGY

The Managing and Leading Strategic Communication training course combines presentations with interactive practical exercises, supported by video materials, activities and case studies. Participants are encouraged to reflect on and discuss their own professional issues and experiences.


PROGRAMME SUMMARY

This EuroMaTech training course looks at current issues facing leaders, providing a forum to discuss latest thinking and best practices. It emphasises the essential communication skills needed to lead organisations today, both relational and technical. Additionally the course develops skills in using emerging communication tools and techniques from successful companies. Participants will also discuss research from renowned think tanks and consultancies, asking how conclusions relate to their own organisations.


PROGRAM OUTLINE
Day 1 - Leading Communications
  • Relational leadership: influencing and inspiring through relationships
  • Building trust & credibility: integrity, likeability & perceived expertise
  • Guiding stakeholder communications: interpreting strategic issues and providing strategic guidance
  • Inspiring, influencing and persuading through storytelling
  • Focus on the triple bottom line: economic, environmental and social performance
 
Day 2 - Communication during change
  • Ethos and desire: communicating compelling visions that change corporate culture
  • Walk the walk, talk the talk: the leader’s role during change
  • Commitment from senior managers: creating a coalition of committed communicators
  • Transparent communications and reputation risk management
 
Day 3 - Focusing Communication Efforts
  • Aligning communications strategy with business objectives
  • Structuring communications to support a high performance culture
  • Delivering real benefits from communications: engaged audiences, effective organisation, improved productivity
  • Managing resources efficiently: people, technology and budgets
 
Day 4 - Engaging Employees
  • Engaging and empowering employees: effective communications within organisations
  • Turning managers into effective communicators: capabilities, core competencies and performance
  • Engaging hard to reach employees: call centres, remote offices, field engineers, sales people
  • Helping new employees settle in and feel part of the organisation
 
Day 5 - Brand Management
  • Corporate identity, image and reputation, vision, mission and values
  • Building competitive advantage and business through branding
  • Sharing the investment story: Investor relations and financial PR
  • The leader’s communication role during crises
  • Developing a personal action plan


© 2018. Material published by Euromatech shown here is copyrighted. All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

Print Page

© 2018. Material published by Euromatech shown here is copyrighted.

All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.




Sending your message. Please wait...

Close

There was a problem sending your message. Please try again.

Please complete all the fields in the form before sending.

VAT Announcement: The Government of UAE have introduced Value Added Tax (VAT) on goods and services from 01-January-2018. In compliance with the legislation issued by the UAE Government, we will be applying a 5% VAT on the fees for all our programs and services offered from January 2018 as applicable and stipulated in the FTA circulars.

Download EuroMaTech’s Complete 2018
Training Schedules.

Download EuroMaTech Training Plan

Download PDF

© 2018. Material published by Euromatech shown here is copyrighted.

All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

Sending your message. Please wait...

There was a problem sending your message. Please try again.

Please complete all the fields in the form before sending.

Quality Certifications & Accreditations

EuroMaTech is recognised and accredited by some of the worlds top accreditation bodies:

Get In Touch

What’s happening at EuroMaTech?
Follow us on Social Media or Join our mailing list to know more about our latest schedules, seminars, courses and venues.

Copyright © EuroMaTech. All rights reserved.